Leading Edge Business Options
Like clothes, hair styles and makeup, website design trends come and go. While some
trends are determined by necessity such as Google algorithm updates, others are just
general shifts. Think carefully before blindly following the latest website design
trends…it may not be right for your target audience, your brand or your business.
Websites that are built purely on the latest trends will very quickly date and the need
to update and redesign will arrive very fast, leading to a larger investment over time,
in effort, money and time.
Here are some website design trends that you might want to consider carefully before
The Hamburger Menu
As mobile devices become more popular and search engine algorithms demanded
responsive design, navigation that was easier to use became important.
Enter, the Hamburger Menu and it’s not only for mobile versions of websites either, they
have moved into desktop versions too.
We understand the appeal – it makes the website sleek, clean, clear and visitors are
already familiar with it but it doesn’t work for all websites and can impede
Forcing users to open the Hamburger navigation menu may, in fact, create unnecessary
friction as it essentially hides topics and items. This may not be a great option for
ecommerce and news websites.
“Even if the global navigation is difficult to design and hard to maintain, most sites will
still be better off showing top-level categories to users right away. It’s simply one of the
most effective ways of helping users quickly understand what the site is about.”– Jennifer
Cardello & Kathryn Whitenton
Carousels can create visual interest and reduce clutter but due to their rise in popularity
they are falling the way of a ‘cookiecutter’ feel. Add to that, there are a few issues
with carousels worth thinking about:
They aren’t good for SEO – their lack of content ensures that it is tricky to get meta
data information into the page. Now that Google isn’t crawling for meta keywords and
takes the keyword information from the page it makes the slider headings and content
below the carousel that much more important.
They can affect performance badly – high-res carousel images that are under-
optimized can drastically slow the load time. This is big no, no on your home page.
They push content below the fold – okay, so content above the fold is not as important
as it once was but it’s still not recommended by Google that you have your content
lower down on the page. Just remember, often a carousel doesn’t offer much in the way
of value to the visitor – it just looks pretty.
They tend to be inaccessible – studies have shown that only 1% of viewers click on
carousels and many simply ignore the content they contain, all thanks to ‘banner
blindness’. A sliding animation might be more useful and worth discussing with your
There are many websites that now make use of parallax scrolling – where the
foreground and background content scrolls at different speeds creating the illusion of
depth and while it can be used well it’s unsure if it can actually be described as
providing good user experience.
Again, this website design trend can have some issues:
1) It may not be good for SEO – sites that utilise parallax scrolling are typically made
up of just one page so there is little in the way of content for search engines to
This is particularly true where text is embedded in graphics.
a slow loading page and that’s of particular concern to mobile device users.
3) It can negatively impact visitors – while parallax scrolling can be considered more
enjoyable than non-parallax scrolling websites, some visitors experience a type of
motion sickness and usability issues with sites of this type.
4) If you do choose the use parallax scrolling for your website consider the story you
want to tell and if it is worth a reduction in visitors due to the reduction in performance
of the site.
Complex load screens
When visitors are greeted with either a loading video or a counter slowing climbing to
100% they can become disenchanted easily.
When the page does finally load and is somewhat underwhelming, considering the
wait, visitors are likely to click away.
Ensure that your website loads quickly and then offers interest and interactive elements
to ensure visitors stay interested.
large proportion of WordPress plugins. But too much, from a user experience
perspective can slow down your site and visitors just won’t hang around and wait for
your site to load.
1) Slow load times
2) Mobile browsing can be adversely affected
3) It can affect functionality and break aspects of the website due to a bug
4) It can be a security issue if not implemented correctly
5) Since it isn’t crawled by search engines it can affect SEO
While there is a range of typography available it’s always best not to get too carried
away and stick to a maximum of two. This will ensure the website does not appear to
be cluttered and confused, and that readability and legibility is not adversely
With selecting typography there are a few tips to keep in mind:
1) Try out different fonts but aim for clear and clean presentation that reflects your
2) Opt for typefaces and fonts that either work together or are different enough to
provide a sense of interesting contrast.
3) If your aim is to be seen as traditional then serif is a good choice. If your aim to be
seen as stable then sans-serif works well.
Designers that only stay on-trend
While website designers can be worth their weight in gold, ensure that you work with
one that is prepared to overlook the latest trends in order to design a website that
works for your target audience. Your designer needs to be across new trends that
matter, like responsive design, and yet prepared to see trends from all angles before
recommending you implement them.
Leading Edge Business Options
Address : Boronia Ct, Albany Creek, QLD 4035
Phone: 1800 774 107 / +617 3102 7487