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Are you looking for the best BigCommerce SEO agency? We provide high quality SEO with content marketing, link building and social media for the BigCommerce ecommerce websites.<br>
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Bigcommerce SEO Expert First, tell me is it important to do SEO for your Ecommerce store? Absolutely not. It is not important to do SEO for your Ecommerce store but it is now a necessity to do SEO for your Ecommerce store. In this covid times, your customers around the world are online. Let me ask you a question before buying any product online, what do you do? You do research on google. Am I right or am I right? 81% of shoppers research their products online before purchasing. They always see product details from different sites, read reviews, and compare prices before they make any decision. 41% of random major purchase shoppers say they are more open to making a large purchase than they were a year ago. Google is more important than ever and for Ecommerce it is a necessity because most of the Ecommerce SEO is slightly different from SEO for regular websites as Ecommerce site architecture is usually much more complex. The fact is that Ecommerce SEO best practices are a whole new direction of how valuable the process is for an Ecommerce website. The importance of search engines in Ecommerce is one of the most underrated aspects of
Ecommerce industry. Here’s the latest tweet of Neil Patel for Ecommerce SEO. So here are the top 6 reasons why you should consider SEO for your Ecommerce store. 1.Save money by not only relying on ADS Facebook Ads, Google ads, Twitter ads, Reddit ads, etc all are important for Ecommerce stores, But most of the store owners only rely on ads for their sales and conversions, when things don’t go their way in doing ads they close the store. As an Ecommerce store owner you should opt for different methods to get leads for your store and Ecommerce search engine optimization (SEO) is one of the most efficient and effective methods to get leads on autopilot. Store owners also hire an Ecommerce AD agency to perform better in ads and yes ads get leads but what if ads don’t work after a period of time, instead you should hire an Ecommerce SEO services agency or Ecommerce SEO expert to do SEO for your store. Of Course, SEO takes time but once you rank on the particular keywords then there is no looking back because SEO is not about finding customers it’s about creating customers.
2.Trust The main goal of SEO is to bring visitors and customers to your Ecommerce store but search engines want your Ecommerce store to be more credible. Search engines are looking for high authority websites that they can send their searchers to because they are also a website who wants to win their customers by showing best interest searches. What if an Ecommerce search engine shows you low authority sites and loses its users, that will never happen right? Your Ecommerce website is currently not ranking where you wanted it to be because you have not built enough trust to rank on the first page of Google. 3.Sales and Conversions “No sales this month for your Ecommerce store” “Only 1% conversion this month for your Ecommerce store”
I am sure these are the words you don’t want to hear as Ecommerce store owner. You have set up everything for your Ecommerce store, from developing the website to fixing UI/UX to displaying the best products on your website. Maybe you are getting a bit of traffic also but no sales, why? Because you have not targeted qualified traffic for your store and for qualified traffic you need SEO. It is the thing that will make more sales and more conversions for your store on Autopilot because when you do SEO, Google will only bring qualified traffic to your Ecommerce store. 4.Good SEO means better user experience Optimizing your site with better UI/UX will be really helpful in ranking on Google because when your site has good user experience users will find it really easy to engage with your website, which means there are more chances for getting conversions. A strong user experience will drive conversions to your Ecommerce store. SEO helps understand customers and thus optimize your site’s usability and that automatically improves rankings for the store. Customers are on the hunt for something, they are searching because they want something which will fit their desire and whatever the site fills their desires will rank and that site will make money. 5.Long term investment
Campaign end = Sales end Whatever campaign you do to grow your Ecommerce store like Email marketing, Facebook ads, doing cold outreach, etc will not show results if you stopped working on your campaign but when you have your SEO setup for your Ecommerce store, your website value will always be there on Google without doing any extra efforts. But SEO is not a one-time effort thing, It’s a never-ending cycle. Whatever efforts you do on improving SEO for your website you will surely get your fruits so that is why it is important to do SEO for your Ecommerce site because it is a long-term investment. 6.Targeting Longtail During the customer journey, Firstly customers start with simple generic search queries but as Google guides them they get more educated and excited about the solution. their search in google will be more detailed and specific and that’s the moment where Long-tail keywords come into the picture. Long-tail keywords will separate your Ecommerce stores from your competitors. 7.Brand Awareness Do your customers identify your Ecommerce store as a Brand or some average Ecommerce company selling its products?
A well planned and structured SEO campaign works wonders for your Ecommerce store brand awareness. If the branding aligns with SEO then your store traffic will increase drastically and you will get more sales and conversions for your Ecommerce store. Let’s say you are scrolling Instagram and you have found that a Web show is airing and it’s trending in your country so you think let’s give it a shot and that is what we call Brand awareness. The same thing will be done by SEO which will boost your brand and increase the visibility of your Ecommerce store.