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Designers should improve the user experience in ecommerce sites to get a better conversion rate. Here, the use of comparison tables etc becomes important.
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Improve UX and Conversions By Using Smart Design Patterns Improve UX and Conversions By Using Smart Design Patterns
The increased level of competition and complexity in ecommerce sites has
made designers ponder over new design patterns to boost conversions. With
users taking less time to decide whether to consume a content or move to the
next one, the focus is more on devising ways to improve the user experience.
It’s more about placing images, tables, and call to action buttons in an
appropriate manner to help users make an informed decision about buying a
product. Simply put, its all about making bespoke design patterns that help in
Judicious use of comparison tables
Visible call to action buttons
Improved checkout experience
Clear mention of product cost (including shipping charges, taxes etc)
Let’s discuss the above patterns in some detail.
A common practice among users is to compare products, their types, features,
and prices before deciding on buying a particular one. This can be best
addressed by using comparison tables. However, the decision to use a table
should depend on the type of product instead of using it for every product. For
example, users looking for a mobile or refrigerator would like to compare
different brands in terms of their features and prices before making an
informed decision to purchase. On the other hand, users looking for say,
apparels might find a comparison table distracting or even unnecessary.
Comparison tables can have their unique attributes to improve the user
Less is more – the use of collapsible grids: If a product has a lot of features
then users might feel tired while browsing through the list. Also, if the same is
viewed on a mobile the number of table columns might appear as cluttered.
Thus, designers should use collapsible grids to enable users to hide certain
sections of the table for a better viewing experience. And to make that
happen, it is better to take help from professional ecommerce website design
services, for they are adept and in tune with the latest design trends.
Visible headers: While browsing through a long list of products customers
may lose track of the headers (product type, features etc), and have to scroll
all the way up to know the same. This can be a tiring exercise and lead to a
bad user experience. Instead, the comparison table should have floating
headers wherein no matter how long the product list is, users would be able
to readily see the headers at all times.
Visible ‘call to action’ buttons
Every ecommerce page should have a visible call to action button that is
identifiable by its size, colour contrast, or shape. However, designers should
not place one of the important ‘call to action’ buttons like ‘load more’ or ‘see
more’ at frequent intervals, for otherwise, users will get tired of having to hit
them repeatedly while scrolling. So, what do you think? Do the call to action
buttons help customers gain a better UX, then hire expert ecommerce
developers to incorporate the same in your website.
Better checkout experience
This is followed by the presence of checkout options that are improved in
terms of their design and visibility. For once a product is chosen the user
should find it easy to reach the cart and payment section. This is where the
navigability of pages comes in, which should be adequately addressed during
the testing phase of the site.
All costs clearly mentioned
If an ecommerce store does not mention costs like shipping charges, taxes etc
the same can lead to trust issues. Therefore, designers should put the total
purchase cost (including the product cost, shipping charges, taxes etc) along
with the probable delivery time.
Designers have their task cut out. In view of the evolving nature of customer
buying preferences, the focus should be more on improving the user
experience to achieve a better rate of conversion. This should be done by
using a better design template and ensuring the ease of navigability -
preferably by engaging an experienced ecommerce web development
You can read the full content: https://medium.com/@WebGuruInfosystems/improve-ux-and-
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