How Important is Customer Persona for your Business?

1. How How Important Important is is Customer Customer Persona Persona for for your your Business Business The world has gone digital so goes the refrain As per statistics around billion people comprising percent of the global population were active internet users as of January So with so much traffic moving the digital way are enterprises on the digital platform happily going to the bank The answer is – it depends With competition in the digital ecosystem growing at a humongous rate – at last count the total number of websites globally was more than a billion source millforbusiness com getting traffic to a specific site can be a challenge

2. This is where digital marketing services can help matters by increasing the visibility of a site through SEO and other activities Its all about being in the top section of search results to draw the elusive customer traffic So what does it take to drive traffic to one’s site besides of course strictly implementing the SEO SEO services services It is about creating a customer persona What What Is Is a a Customer Customer Persona Persona In In Digital Digital Marketing Marketing In a competitive business environment where customers have their typical preferences changing from day to day product to product and brand to brand enterprises should work on creating the customer persona A customer persona in the context of marketing is about identifying the type of buyers based on the attributes or activities such as demographic values need for the product location shopping pattern and interest in the product among others It is the holistic profile of customers that provides insights into their psyche about what triggers or drives their buying decisions A customer persona is critical to digital marketing as it drives the right audience to a website based on the messaging that aligns with what the customer feels or wants It provides a wealth of information about the target audience and allows the support sales and marketing teams to align their activities with the organization’s goals Using customer personas by digital marketing services can lead to the following outcomes Driving the right traffic to your website where customers would be genuinely looking for your offerings Planning the right marketing strategies to augment sales Generate qualified leads for the sales team to convert Gives an idea about the type of marketing content to produce the type of product or service to develop or the media organizations to approach How How To To Create Create Customer Customer Personas Personas Since customer personas vary from industry to industry and location to location creating the ideal one ultimately boils down to how an organization monitors and stores data pertaining to a potential customer Also one needs to ask the right questions to the right people to create impactful personas Since refining personas can

3. be time consuming it would make sense to follow the below mentioned process at the initial stage itself # # Conducting Conducting Interviews Interviews It is better to consult the teams that have an interface with the customer – sales customer support etc Take them into confidence about the process and ask them relevant questions like – Why do customers choose our products or services over their competitors What aspects of our product or service customers mostly complain about What kind of customers mostly purchase our products teenagers middle aged seniors Which web pages get the maximum impression Which blogs get the maximum traffic What skillsets do the customers need to use our product or service What is the general feedback about our product or service What are the frequent questions asked by potential customers # # Communicating Communicating With With Customers Customers In addition to your in house team the real customers would give the right answers as far as formulating customer personas is concerned So ask questions covering areas such as – Buying habits shopping behaviour and technology skills Pain points while handling the product and how fast the issues are resolved Careers education experience and job titles Hobbies aspirations and frustrations # # Compiling Compiling Information Information The information gathered from in house teams and customers should be compiled along with the hard data collected by the web tools The latter shall show the commonalities that customers have among them – habits shopping trends aspirations pain points etc Conclusion Conclusion In the competitive world of business where driving customers to a brand or website can be a challenge creating customer personas seems to be the right way to follow They help align your organizational goals to the needs of the customers Customer

4. personas offer insights into what goes through the minds of customers before they take a buying decision As a powerful tool these can lead to better returns Should you have difficulty in making your website visible and generating leads approach a professional agency offering digital marketing services Source Source https https foknewschannel foknewschannel com com how how important important is is customer customer persona persona for for your your business business WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems