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How branded food and confectionery are the ideal product promotion for your business In recent years, marketing has become increasingly important. Companies and brands are pouring more and more money into the ‘exposure’ strategy of their brand - to distinguish themselves from competitors, capture their target market and turn that into sales success, and cultivate a familiar brand image with a favourable reputation. Online, direct, and television marketing are just a few of the many avenues that businesses have at their disposal to get ahead in their industry. But why stop there? Have you ever considered branded promotional products, in particular branded food and confectionery, as a means of marketing your business and connecting with consumers in a real and fruitful way? Food is the one great constant for everyone: we all need it to survive and thrive. It is also one of the few promotional products that is universally appealing. Promotional food and confectionery, customised with your branding and advertising message, is enticing, engaging, and attention-grabbing, and appeals to people of all ages, occupations, and backgrounds. It is the optimum promotional item in the sense that it is something practical, something people will actually use, and something that people will remember. It will generate excitement and enjoyment and complement the other facets of your marketing campaign. Who doesn’t love being given free chocolate or lollies?! Next time you are considering branded products as a means of promoting your business, look no further than our branded confectionery and food range. These edible advertisements are ideal as promotional merchandise and corporate gifts, as they are always well-received, offer great branding and customisation potential, and are also low-cost compared to many other forms of marketing and promotion. What is branded food and confectionery? We have an almost endless variety of food and confectionery products available that can be customised and branded to promote your business or event. Some of our most popular edible promotional products showcased on our website include: Logo Lollipops Jelly Beans – Corporate Colour Jelly Beans – Assorted Colour M&Ms Individually Wrapped Chocolates Chocolate Coins & Hearts Individually Wrapped Biscuits
Salted Mixed Nuts Rock Candy Branded Mint Rolls Lollies Christmas Confectionery & Puddings Easter Eggs & Chocolate The above branded products can be packaged in various ways depending on the look you are after and your budget/promotion requirements, including: Cello & Zip Lock Bags Pillow Packs Canisters Champagne & Soda Bottles Carry-On Cases Glass, Plastic, & Pill Jars Cardboard & Noodle-Style Boxes Flip-Lid & Test Tubes Gift Cards Cardboard Sleeves Star & Lightbulb Novelty Shapes Paint Tins & Pull Ring Cans Syringes Plastic Cubes & Tubs What can branded food and confectionery be used for? Branded food and confectionery are incredibly versatile and can be used as a promotional product or advertising tool in the below ways or for the below occasions or events, including: Client Thank You Gifts Staff Rewards Mail Outs Christmas Gifts Easter Gifts Anniversary Gifts Tradeshow Giveaways Sample Bag Items School & University Open Days Reception & Front Counter Freebies Conference Goodies Wedding & Party Favours Edible advertising, through customised confectionery and branded food, is undoubtedly the way to go if you want a versatile, cost-effective promotional product that will advertise your brand AND provide enjoyment for your target market at the same time!