The Importance of Search Engine Optimization to attract good traffic to your website

1. The Importance of Search Engine Optimization to attract good traffic to your website wearehike.mystrikingly.com/blog/importance-of-seo-to-attract-good-traffic One of the most important trends currently shaping the Internet is the increasing importance of SEO. It is being said that Google's new Panda Update is one of the biggest changes to Search Engine Optimization since Google began to track website activity. The updates were primarily aimed at increasing the quality and relevancy of search results. The major focus of SEO Albury efforts has been on building organic links. Google is emphasizing quality back links from relevant sites to help improve the rankings of high- bound keywords. However, many companies are focusing much more on the importance of strategic keyword placement. The growing need for an online market globally Consumers live in a digital society. According to Deloitte, an independent financial investment banking firm, "shoppers now want brands that make the promise of getting what they need, when they need it." According to IBM's Consumer Experience Research Lab, online shopping "has reached a more refined level of behavior" and people are looking for experiences that are more engaging and personalized than ever. According to IBM's research, "shoppers expect to find what they're looking for, when they're looking for it, with minimal effort." While this may seem like a brand new focus for marketing, strategic keyword placement and the ability to deliver clear, concise communication across multiple platforms are still fundamental marketing tools. 1/2

2. Today, consumers are spending more time online than ever. In the past, marketers have focused efforts on driving targeted traffic to websites for the purpose of increasing website traffic and establishing direct relationships with customers. However, according to IBM's Consumer Experience Research Lab, online search volume is now at an all-time high. As a result, internet use among the population is expected to experience several milestones over the next few years, including an increase in daily searches and visits to websites. These increases are expected to continue to increase at a faster rate as the global economy continues to recover from the recent economic crisis. How SEO increases traffic to one’s websites? SEO, or Search Engine Optimization, is designed to increase traffic to websites by improving the overall quality of traffic that a site receives. In general, according to Richard Legg, "anyone can call themselves a business owner... but without any website traffic - and that translates into no sales." In order to generate traffic, experts at IT recruitment agency IT Recruiting, specializing in Search Engine Optimization, will first assess the business’s needs and then implement proven SEO strategies that are geared toward increasing the company's profit. These strategies include things like writing keyword-rich content, making use of backlinks, optimizing the site for specific searches, as well as other ways to greatly increase traffic. Another important factor regarding SEO is to ensure that customers have a pleasant shopping experience and that this experience leaves a positive impression. Experts at IT Recruiting can provide businesses with the best practices and strategies for making sure that customers are satisfied with their shopping experience and that return customer remain satisfied with their shopping experience. Search engine optimization is only effective, however, when the target audience and customers you are trying to reach are aware of your services and products. By ensuring that your website is properly optimized, you will increase traffic and profits in your business, allowing you to work on creating new customer experiences and building brand awareness. If you are living in Albury then you can simply check out websites of some of the best SEO agencies like wearehike.com.au. 2/2