Two Paths to Opening Doors with Donors part 4. Strategic Prospect Research. 2011 Annual AFP Statewide Conference INSPIRE YOUR PRACTICE July 22, 2011. Two Paths: Proactive Research. Path #1 = Friendraising working through people Path #2 = Proactive research working through data.
Strategic Prospect Research
2011 Annual AFP Statewide Conference
INSPIRE YOUR PRACTICE
July 22, 2011
By engaging in Proactive Prospect Research, you will:
Proactive Prospect Research involves identifying:
Stay away from the Pitfalls of Prospect Research!
Topic: Arizona wildlife rescue group that helps care for sick wildlife of all types.
Keywords: wildlife, conservation, animals
Nonprofits with similar missions
Google News - Advanced
Your donor database houses your best prospects in terms of affinity.
Find those donors who are just waiting for the right approach to give more.
Noza Prospect Research Profile
*You’ll need a Pima County Public Library account to access this database.
+Biography Reference Center, Britannica Biographies, MasterFILE Premier, TOPICsearch
**You’ll need to visit a branch of the Pima County Public Library or another Foundation Center Cooperating Collection to access these databases.