Social psychology
1 / 9

Social Psychology - PowerPoint PPT Presentation

  • Uploaded on

Social Psychology . Social Influence. Topics. Conformity Obedience Application to everyday behaviour. Conformity . Definition: A form of social influence in which one complies with the position of a group from exposure to that group. Examples?

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Social Psychology' - waylon

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Social psychology

Social Psychology

Social Influence


  • Conformity

  • Obedience

  • Application to everyday behaviour


  • Definition: A form of social influence in which one complies with the position of a group from exposure to that group.

  • Examples?

  • Tendency to adopt attitudes, values and behaviours of one of your reference group.

Kelman 1958
Kelman 1958

Three types of Conformity: Compliance, Internalisation, and identification.

  • Compliance is social behaviour adopted because of the social researcher approval associated with it.

  • Internalisation- influence is accepted because it fits with personal value system.

  • Identification –The purpose of compliance is acceptance but are then internalises and accept what there doing as right

Research supporting conformity asch 1956
Research supporting Conformity ASCH 1956

  • Aim: was to ask (p) to do a vision perception test.

  • Method: In any group there was one confederate. (P) asked to look at 3 straight lines then state and compare which was closet to the standard line.

  • (P) where asked to say the order of answers in which was closet to the standard line.

  • 123 UG where used and usually there answers came last or second to last.

  • Findings: 36.8% critical trials pp were incorrect.

  • 15.0% never conformed

Why did the participants fail
Why did the participants fail?

  • Participants where interviewed.

  • Distortions of perception

  • Distortion of judgement (doubted their accuracy)

  • Distortion of action- Changed public behaviour but continued to trust their own judgement.

Variations in asch s study
Variations in Asch’s Study

Difficulty of task!

As differences in line length became smaller conformity increased.

Lucas et al (2006) influence can be moderated by ‘self-efficacy’. PP who are confident in their own ability remain more independent. (situational & individual)

Size of majority

Asch found little pressure if ‘majority’ just 1 or 2 but once 3, conformity jumped to 30%. SIZE of majority is important but only to a certain point.

Unanimity of majority

Asch found that when the pp had support from one other (either pp or confederate) conformity fell from 32% -> 5.5 %

If they gave a wrong answer 32% -> 9.2 %

For Asch most important factor for reducing conformity was breaking group concessions

Berns et al 2005 berns brains
Berns et al (2005)Berns Brains

  • Brain scans demonstrate that conformity is matched by activity in brain regions concerned with perception. ()

  • Independent judgement shows as activity in emotion centres (The limbic system)

  • Showing that other may actually lead to changes in our perception.

Individual differences eagly carli 1981
Individual DifferencesEagly & Carli 1981

  • 145 Meta analysis investigations.

  • Found that Females generally complied more than Males.

  • Male researchers more likely to find gender differences possibly because of materials used.

  • Females conformed more as the were less confident – (not because they were more conformist)