Better Buildings. Better Built. BIM Marketing
Marketing BIM • Developing a strategy • Creating and telling compelling stories • Not everyone who markets BIM needs to be an expert on the matter but they need to have access to those who are. • Industry Influences Beyond BIM
Be Strategic • Make the complex simple and relatable • The value is different for each client. Do not emphasize the technology. BIM is not about technology it is about demonstrating the ability to provide solutions that meet real needs. • Be real about it. Make it a core part of your business process – not a separate technology discussion.
Story 1 - 4D Sequencing analyze the design BIM for constructability, pricing, logistics, and scheduling What it can mean…. • Visual representation of the sequence of work. • Conversation tool for planning with tenants, neighbors, etc. • Visual cash flow
Story 3 – Digital Fabrication • Reduce the unknowns to reduce contingency.
Culture > Process • BIM is just a tool. The value comes from the users. • Passionate, talented people that you feel comfortable giving room to explore. • Make BIM a part of your culture and business practices.
Influencing the Industry Beyond BIM • Changing how project teams share information and communicate. • Changing the line at which design stops and construction begins. • Facilitating more extensive pre-fabrication.
Industry BIM Groups and Organizations • AGC BIM Forum • Autodesk University • University design and construction programs • LinkedIn Groups • Expert User Blogs