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waylon

BIM Marketing - PowerPoint PPT Presentation

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BIM Marketing
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  1. Better Buildings. Better Built. BIM Marketing

  2. Marketing BIM • Developing a strategy • Creating and telling compelling stories • Not everyone who markets BIM needs to be an expert on the matter but they need to have access to those who are. • Industry Influences Beyond BIM

  3. Be Strategic • Make the complex simple and relatable • The value is different for each client. Do not emphasize the technology. BIM is not about technology it is about demonstrating the ability to provide solutions that meet real needs. • Be real about it. Make it a core part of your business process – not a separate technology discussion.

  4. Create Compelling Stories

  5. Story 1 - 4D Sequencing analyze the design BIM for constructability, pricing, logistics, and scheduling What it can mean…. • Visual representation of the sequence of work. • Conversation tool for planning with tenants, neighbors, etc. • Visual cash flow

  6. Story 2 - Site Logistics

  7. Story 3 – Digital Fabrication • Reduce the unknowns to reduce contingency.

  8. Story 4 – 3D Coordination

  9. Culture > Process • BIM is just a tool. The value comes from the users. • Passionate, talented people that you feel comfortable giving room to explore. • Make BIM a part of your culture and business practices.

  10. Influencing the Industry Beyond BIM • Changing how project teams share information and communicate. • Changing the line at which design stops and construction begins. • Facilitating more extensive pre-fabrication.

  11. Industry BIM Groups and Organizations • AGC BIM Forum • Autodesk University • University design and construction programs • LinkedIn Groups • Expert User Blogs