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OLD SPICE . Smell like a man, man. Elements. Speaker: Old Spice Man Audience: Men and Women Subject Matter: Old Spice Body Wash. Ethos . Good-looking Rich Confident Inviting. Pathos. The commercial ad plays upon humor and emotions of attraction and wistfulness. Logos.

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Presentation Transcript
Old spice

OLD SPICE

Smell like a man, man.


Elements
Elements

  • Speaker: Old Spice Man

  • Audience: Men and Women

  • Subject Matter: Old Spice Body Wash


Ethos
Ethos

  • Good-looking

  • Rich

  • Confident

  • Inviting


Pathos
Pathos

  • The commercial ad plays upon humor and emotions of attraction and wistfulness.


Logos
Logos

  • The fallacies that the commercial ad presents are fallacies to normal logical thinking


Fallacies
Fallacies

  • False Alternative

  • Coincidental Correlation

  • Presuppositions

  • Hasty Generalization


Parody
Parody

  • Audience-speaker relationship

  • Makes fun of traditional commercials but at the same time the Old Spice ad is that “annoying” over the top commercial

  • Audience-speaker relationship

  • Makes fun of traditional commercials but at the same time the Old Spice ad is that


Linguistic message
Linguistic Message

  • Literal Meaning:

    • “Anything is possible when your man smells like Old Spice and not a lady.”

    • “Smell like a man, man.”


Continued
Continued…

  • Symbolic Message:

    • Explicit sexual connotation with word usage such as “Man” and “Lady”


Visual aspects
Visual Aspects

  • Literal Meaning: If you use Old Spice, you will have abs, a boat, diamonds, and a horse.

  • Symbolic Meaning: If you use Old Spice, you will be attractive and wealthy. For ladies, your life will be like a vacation with an attractive good-smelling male at your side


Themes
Themes

  • Metonymy: abs, tickets, diamonds, boat, and horse

  • Hyperbole: using Old Spice will make you more charming, rich, and attractive


Visual verbal relationship
Visual/Verbal Relationship

  • The Verbal and Visual aspects anchor one another

  • The Verbal dictation adds to the humor of the commercial while capturing the audience's attention

  • The Visual’s of the commercial are fast paced and interesting to the viewer


Continued1
continued…

  • “Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me.Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”


Important facts
Important facts

  • Old Spice is a product that an older man would usually use but this advertisement is advertising body wash which is something young adult males use

  • The commercial appeals to Woman because they buy most of their man’s growing products


Continued2
Continued….

  • It’s funny enough for a man but the commercial main clientele target is women

  • The Old Spice ad stays true to its nautical theme