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YouTube & Citizen Journalism. Andrew Bangs YouTube Highway Africa Conference July 7, 2010. https://sites.google.com/a/google.com/google-highway-africa/ http://wjec.ru.ac.za. youtube.com/feather_beta. What is YouTube?. #3 Largest Site 483MM Global Users 35% Y/Y Growth

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slide1

YouTube & Citizen Journalism

Andrew Bangs

YouTube

Highway Africa ConferenceJuly 7, 2010

slide5

#3Largest Site

  • 483MM Global Users
  • 35%Y/Y Growth
  • 39% Global Internet Penetration
  • 80% of Traffic Comes from Outside the US

Source: Nielsen//NetRatings (October 2007) - US audience.

slide6

2 Billion+Views/Day

Source: Nielsen//NetRatings (October 2007) - US audience.

slide7

#2 Search Engine

Source: Nielsen//NetRatings (October 2007) - US audience.

slide8

Every Minute 24 Hours of Video is Uploaded to YouTube

Source: Nielsen//NetRatings (October 2007) - US audience.

youtube is everywhere
YouTube is Everywhere

If our user base were a country, it would be the 3rd largest after China and India

FrancePopulation: 65.0M

JapanPopulation: 127.6M

USAPopulation: 307.0M

BrazilPopulation: 191.6M

Sources: comScore, May 2010

demographics
Demographics

Gender Breakdown

Age Breakdown

55+

10.7%

15-24 yrs:

30.7%

45-54yrs:

14.5%

Male

56%

Female

44%

35-44yrs:

20.3%

25-34 yrs:

23.8%

Source: comScore MyMetrix, Jan 2010

international destination
International Destination

YouTube is localized in 24 different countries/territories

YouTube is available in 17 different languages/dialects

youtube s global audience
YouTube’s Global Audience

Sources: comScore, May 2010

slide16

The YouTubeEffect

Everyone’s a Reporter...

slide17

YouTube’s role in global media

  • Changing the World by….
    • Increasing transparency
    • Expanding Access to Information
    • Empowering Individuals
    • Leveraging the power of crowds
    • Facilitating Dialogue
    • Connecting people worldwide
slide21

News Organizations Tapping into Citizen Journalism

  • PBS / YouTube: Video Your Vote
  • Voters were asked to document their polling places on Election Day
  • 2500+ video submissions
  • 50 states and over a dozen countries represented
  • Al Jazeera: Iraqi Voices
  • Al Jazeera invited Iraqi citizens to share their thoughts around the election
  • They distributed Flip cams and worked with citizen stringers on the ground
  • The best videos were broadcast on air throughout Al Jazeera’s election coverage
  • The CNN / YouTube Debates
  • Citizens submitted questions for the presidential candidates to answer in two live debates on CNN
  • 5000+ video submissions
  • 7 Million people tuned in to watch on CNN
  • Over 9 Million video views on YouTube!!
finding the best content on youtube

Search

Sort by upload date

Check “as seen on”

Browse news page

Finding the best content on YouTube
the youtube reporters center
The YouTube Reporters’ Center

youtube.com/reporterscenter

partnerships programming
Partnerships & Programming

youtube.com/projectreport

youtube.com/internetforpeace

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Products

YouTube Direct

youtube.com/direct

slide29

Products

Moderator

youtube.com/moderator

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Products

News Browse Page

youtube.com/news

how people discover your content

Shared

Discover Off-site

Browse Pages

Search

How people discover your content
help people discover your content

Tag

Description

Thumbnail

Title

Help people discover your content
keys to building your youtube presence

Be Detailed

Stay Relevant

PROMOTE

Upload Frequently

Upload Everything

Keys to building your YouTube presence
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Thank You!

Try:youtube.com/feather_beta

Download this presentation here:https://sites.google.com/a/google.com/google-highway-africa/www.wjec.ac.za