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ECOSTAR Success Story in Finland by Klaus Nyström, MD, Combi Cool

ECOSTAR Success Story in Finland by Klaus Nyström, MD, Combi Cool. Sindelfingen, Friday 2 nd December 2011. Oy Combi Cool Ab. History / Founded by Fjalar Edlund 1984 / Kylma 1985, became later a Beijer ref company / BITZER since 1989 Today

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ECOSTAR Success Story in Finland by Klaus Nyström, MD, Combi Cool

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  1. ECOSTAR Success Story inFinlandby Klaus Nyström, MD, Combi Cool Sindelfingen, Friday 2nd December 2011

  2. Oy Combi Cool Ab History / Founded by FjalarEdlund 1984 / Kylma 1985, became later a Beijer ref company / BITZER since 1989 Today / Leading refrigeration wholesaler in Finland / 33 employees in 4 locations / Turnover >20m€

  3. Success Story ECOSTAR • How to promote ECOSTAR • Facts and Figures • Installation examples • Forecast and Vision

  4. Success Story ECOSTAR First business with ECOSTAR in 2008 • Customer interest was not very high • ECOSTAR was offered like standard condensing unit (just from the price book) • Result: We sold the first three units in Finland

  5. Success Story ECOSTAR Is this our business ?????

  6. Success Story ECOSTAR Yes, it should be part of our business !

  7. Success Story ECOSTAR How did we promote ECOSTAR • First training in in spring 2009 • Selected customers • Small group • Practical training with ECOSTAR controller test unit • Customer visits • Advertising

  8. Success Story ECOSTAR How did we promote ECOSTAR • Translation of BITZER documentationKT200-2 intoFinnish language • Good technical support CombiCool

  9. Success Story ECOSTAR

  10. Success Story ECOSTAR -Siwa shop (150m2) in Raisio • LHV6/4FC for 5-deckers, • 10 kW at -10C/+30C ambient • Note! Market leaders • on the same picture!!

  11. Success Story ECOSTAR Supermarket in Aura • - 2 kombi freezers a’ 5m • 5,5kW / pcs at • -35/+30C amb.

  12. Success Story ECOSTAR Siwa box store in Lieto (150m2) - LHV6/4FC for milk, meat and f&v rooms, 10 kW at -10C/+30C ambient • - LHV6/4EC for 5-deckers, 13 kW at -10C/+30C ambient • - units hided in ventilation machine room

  13. Success Story ECOSTAR Siwa box store (200 m2) in Turku: - LHV6/2DC for MT-rooms, 7,6 kW at -10C/+30C ambient - LHV6/4FC for 5-deckers, 10 kW at -10C/+30C ambient - LHV6/4EC for kombi freezer, 4 kW at -10C/+30C ambient - These units make the whole refrigeration system !!

  14. Success Story ECOSTAR • Sale box store (200 m2) in Tampere: • 4 pcs LHV6/4FC • No space for a machine room !! • These units make the whole • refrigeration system !!

  15. Success Story ECOSTAR

  16. Success Story ECOSTAR Impressions – Why ECOSTAR • Ambient temperature in Finland • Varying from -30°C up to +30°C, but max. values for less than 2 weeks a year. • Ambient temperature can be below -25°C for several weeks. • Big demand for capacity control – provided by ECOSTAR • When we are using Optyma Plus, several small ON/OFF units are needed.

  17. It can also be warm…

  18. But when we have cold…

  19. In cold we have challenges… • During night time, due low refrigeration load, the compressor can stop for a long time and the receiver cools down. • In next start the low pressure switch stops the compressor, the condensing pressure doesn’t increase fast enough… • ????? • We must always add a check valve between the receiver and condensor, insulate the receiver and make some changes to the winter start parameters. • In difficult places we install also a collar heater to the receiver

  20. Success Story ECOSTAR Impressions – Why ECOSTAR • Plug and play • Plug and play units are preferred nowadays. • There are a lot of companies suffering from lack of employees. • Ready made units give more business with less employees. Instructions in Finnish language is a must.

  21. Success Story ECOSTAR Impressions – Why ECOSTAR • Remote access • Essential to have - at least during warranty period. • Installation very often 150 km (or more) away from the office. • We save time and money during start up, service and maintenance. • Easy way to find out the real reason for problems. • Customer “loves” the very quick response time.

  22. Success Story ECOSTAR Impressions – Why ECOSTAR • How to attract the customer? • After finding out which “tricks” you need in our climate,we are not afraid anymore to sell ECOSTAR in Finland. • It is of course different type of product - compared to on/off units. • ECOSTAR is a very reliable product. • The “package” is the key point to success!

  23. Success Story ECOSTAR Impressions – Why ECOSTAR • Price of Ecostar • Is of course much higher than Optyma Plus or Silensys.You need to compare apples with apples. • As soon the customer needs more than just “ON/OFF”, the ECOSTAR is the better and cheaper solution. • You have to count the total investment cost andnot just the list price of the units • The operating costs are much smaller because of the load optimized evaporating temperature control and the floating condensing pressure regulation.

  24. Success Story ECOSTAR • With one Ecostar you can replace for instance four normal on-off condensing units • By the way, here you can see a challenging four stage ”booster condensing system”…

  25. Success Story ECOSTAR Forecast and Vision • Growth expected, due to all the before mentioned impressions. • Increasing demand from installers and end customers. • ECOSTAR has a good market potential for: • Industrial application / process cooling with smaller capacities • Small super markets and petrol stations • Vegetable storages (high humidity needed) • Air conditioning application

  26. Success Story ECOSTAR Thankyouforyourattention! Klaus Nyström, MD, Combi Cool

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