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Ch 9: Prejudice

Ch 9: Prejudice. Part 4: March 28, 2014. What causes prejudice?. Cognitive factors (cont. from Wed.): Ingroup / outgroup distinctions: “ Blue-eyed/Brown-eyed exercise” by Jane Elliott Effects for the group ‘on the bottom’? Elliott’s main point? Criticisms of Elliott’s exercise:.

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Ch 9: Prejudice

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  1. Ch 9: Prejudice Part 4: March 28, 2014

  2. What causes prejudice? • Cognitive factors (cont. from Wed.): • Ingroup/outgroupdistinctions: • “Blue-eyed/Brown-eyed exercise” by Jane Elliott • Effects for the group ‘on the bottom’? • Elliott’s main point? • Criticisms of Elliott’s exercise:

  3. What causes prejudice? • 3) Social Factors - • Importance of socialization by parents, peers, media • Gender stereotype examples • Links to parenting behaviors & kids’ play behaviors • Kids’ beliefs about boys’/girls’ risk for injury

  4. Media effects – • Images may indicate how men/women should look • Research evidence of ‘face-ism’ • What is this effect? • Archer’s research on face-ism • Gender differences - • Perceptions of the target?

  5. Reducing Prejudice • Research focuses on 4 solutions: • 1) Intergroup contact – • Allport’s contact hypothesis – • Example school desegregation in U.S. • Need certain conditions:

  6. Reducing Prejudice (cont.) • 2) Group Interdependence - • Jigsaw Classroom example – Aronson’s research • Similar to Robber’s Cave experiment • How does the group project work in jigsaw class? • What were the effects? • Why does it work?

  7. 3) Education – • Blue-eyed/Brown-eyed example • Training in statistics, diversity training

  8. 4) Motivation – • Different motives - desire to eliminate prejudice vs. desire to appear unbiased • Are stereotypes automatic? • Automatic may be 1st step • Followed by controlled processing • Difficult in some conditions to use controlled process -

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