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Marketing Plan Camp Mak -A-Dream - PowerPoint PPT Presentation

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*Website Needs New Videos *Facebook Home Page for Campers *Facebook Event Page for Fundraisers * You T ube Videos of Fundraisers. Marketing Plan Camp Mak -A-Dream .

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*Website Needs New Videos*Facebook Home Pagefor Campers*FacebookEvent Pagefor Fundraisers*YouTube Videosof Fundraisers

Marketing Plan

Camp Mak-A-Dream

marketing goal produce high quality videos and imbed them on website

CURRENTLY:*High quality Photographs*Low quality videos imbedded,documentary styleGOAL:*Produce high quality videos with: *Fun Activities*Camper Testimonials*Fundraising Events*Promotes Campto variety of Campers & Donors

Marketing Goal:

Produce high quality videos AND imbed THEM on website

audience analysis need to draw in more teens young adults to camp

NEED:*Facebook Home Page(privatized)*Planet Cancer Home Page*YouTube Videos*Videos on Teen& Young Adult Activities at Camp*HighlightSocial Interactions

Audience analysis:

Need to draw in more teens & young adults to Camp

implementation photograph video production movie making

NEED TO:*Take PhotosAll Summer*Take VideoAll Summer*Compile Photos & Video *Make iMovies &Imbed on Website& on UTube*Build FacebookHome PageEvent Page


Photograph, video production & movie-making

measurement of marketing strategy how to make sure the implementation works

*Record #of Camp Applications(by age bracket)before & after*Record Amountof Funds Raisedbefore & after*Survey Campershow did u find us?*Survey Donorshow did u find us?*Check Website & Facebook Hits

Measurement of marketing Strategy:

How to make sure the Implementation works

questions feedback

Can you thinkof other ways to get more campersinvolved?Do you have other ideas of how to get more teens & youngadults involved?I would loveto hear your ideas!

Questions & Feedback