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Week 2 Assignment 1. As a group choose one of the following three questions to answer. Take five minutes to answer the question giving as much detail as possible. The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process?
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Week 2 Assignment 1 As a group choose one of the following three questions to answer. Take five minutes to answer the question giving as much detail as possible. • The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process? • Explain the relationship between marketing research and the marketing concept. • How is the internet changing the field of marketing research? Class Two Assignments