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Milbank, Tweed, Hadley & McCloy. Performance review . Period Covered in this review: 15 Aug 2011 to 14 Aug 2012 . The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Business Users – search online for advice and information.

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milbank tweed hadley mccloy
Milbank, Tweed, Hadley & McCloy

Performance review

  • Period Covered in this review: 15 Aug 2011 to 14 Aug 2012

The Mondaq Model

Marketing Expertise

Readers can contact/visit website



Business Users –


online for advice

and information

Content distribution channel

Professional Advisory Firms -

showcase expertise by contributing articles, newsletters, client alerts etc.


Content distribution channel

Content contributed

100’s of

Websites &


Content distribution channel

Readers can contact/visit website

Mondaq shows Named Users activities – Including email, name, job title, company etc.

Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

about mondaq2
Mondaq – Latest DevelopmentsAbout Mondaq
  • Video content
  • In-House Counsel Association partnerships
    • MCCA (USA)
    • CCCA (Canada)
    • ACLA (Australia)
    • CLASA (South Africa)
    • ICCA (India)
    • AIJA (International)
  • Peer Benchmark Comparison
  • Market Intelligence Report excel download
  • LinkedIn Development
executive summary
Overall activity
  • Milbank, Tweed, Hadley & McCloy'sActivity Aug 15th2011 –Aug 14th2012
Executive summary
readership demographics
Readership Demographics

Readership Demographics – Position

peer benchmark comparison

Peer Benchmark Comparison

  • By Firm - based on volume results - Last 12 months
Peer Benchmark comparison
peer benchmark comparison1

Peer Benchmark Comparison

  • By Article - based on per average article results - Last 12 months
Peer Benchmark comparison
peer benchmark comparison2
Peer Benchmark ComparisonPeer Benchmark comparison

Key Findings – based in last 12 months data

  • Contribution strategy has been successful in securing readership volumes with good levels of contribution in recent months.... 60% above average volumes of readership in the US
    • Top 10 Most Read Contributor for the USA Corporate/Commercial Law topic – one of the most competitive topics!
  • Most articles are securing good average search engine clicks - indicating there are no significant SEO issues
  • Improving some individual articles SEO performance could help boost results. Titles are usually keyword rich but occasionally include less effective opening words eg‘January 2012 Space Business Review’ (The first words are the most important so avoid generic opening phrases. Sub-headings could also be improved by avoiding general expressions like ‘Background’ and ‘Conclusion’
articles authors
Articles & AuthorsArticles & Authors

Top 10 Articles – Last 12 months

articles authors1
Articles & AuthorsArticles & Authors

Top 10 Authors (Historically)

performance review
Performance ReviewPerformance Review


  • Good regular volumes of contribution during the first six months of 2012 – a strong foundation established
  • Detailed quality analysis of issues – demonstrating significant expertise
  • Worldwide brand exposure - High volumes of senior business readership secured especially for the Corporate/Commercial Law articles


  • If available supply any additional multimedia content – podcasts etc?
  • Promote any Milbank, Tweed, Hadley & McCloyevents - seminars, webinars?
  • Contribute more international content – China, Brazil etc?
Performance Review for Milbank, Tweed, Hadley & McCloy

What Mondaq gives Milbank, Tweed, Hadley & McCloy....

performance review1
Performance ReviewPerformance review

Mondaq’s Recommendations

  • Build on the good foundation established by maintaining contributions.
  • Consider allowing more individual authors access to their own readership data to help identify new opportunities – allow readership emails to be sent to authors. Share the opportunity within the firm
    • Encourage authors within the firm to receive the Mondaq NewsAlert – it motivates them to review the readership data and write more effectively and keep an eye on hot topics and what competitors are writing about. Easy for Mondaq to action
    • Submit more articles - contribution levels have dipped a little recently. Are we receiving all available content – domestic and international?