Fashion Designers Fashion Design Marion County High School Jessica Kondik, Instructor
Fashion Designers • What comes to mind when you think of a fashion designer?
Role of Fashion Designers • Produce designs for clothing that will be sold in a particular market. • Work at different levels within the fashion industry.
High-Fashion Designers • Create garments that carry their name when sold. • Very influential in establishing the looks for each season.
High-Fashion Designers (cont.) • Some own their own firm • Others (Ralph Lauren, Donna Karan) are publicly owned and listed on the stock exchange. • Typically called fashion houses. • Most are known for a special look.
Collections • 2-4 times a year high-fashion designers turn out collections. • Group of clothes designed and produced for a specific season. • Generally contain 50-70 items.
Apparel Industry Designers • Work for garment manufacturers that produce clothing for a particular brand or store label. • Many create originals designs for the brand.
Stylists • Type of apparel industry designer. • Adapt designs created by others, usually high-fashion designers. • Often called knock-offs.
Freelance Designers • Work independently • Sell original designs or adaptions • Not involved in the manufacturer’s business decisions.
Designers in General • Must understand: • Garment construction • Manufacturing process • Their firm’s production capability • Work closely with buyers
Business of Designing • Designers create hundreds of styles each season, many never make it to the stores. • Manufacturers and store buyers select only the styles they think will be successful. • Success once depended on high prices. • Today’s fashions are available in all price ranges.
The Design Process • Finding Inspiration • Sketching Designs • Croquis: preliminary design • CAD (computer aided design) • Draping • Selecting Fabrics and Trims • Making Sample Garments
Designer Collections Couture Ready-to-wear • French word for dressmaking • Designing, making, and selling of high-fashion clothing • Haute couture (high class or fancy clothing) • Typically are very expensive. • Pret-a-porter (deluxe ready-to-wear collections) • Mass produced • Less expensive
Fashion Shows • 2 times a year • January for spring/summer • July for fall/winter • Invitation only events • Goal: orders from retail buyers and private clients for garments in the show.
Legalities • Licensing • Giving legal permission to use your name to promote a product. • Licensee: manufacturer who buys the rights to the name. • Licensor: person or company who sells the name. • Royalties • Fee or percentage of the profits paid for the use of a name/design.
Quiz Answer the quiz questions on your own sheet of paper. Turn into cube. This is a quiz! NO TALKING!!!