Need for a Good Brand Recognition Strategy

1.  NEED FOR A GOOD BRAND RECOGNITION STRATEGY The obvious question that a marketer has to ask himself and not probably, but the key aspect that needs to be looked after carefully. Often a marketer can 몭nd that the brand is not blending with the identity that you are trying to create. Sometimes the 몭rst faulty thing a marketer does is overlook the roots. You have to look at the basic de몭nition of brand awareness before moving forward. A step-by-step process that involves many essentials needed for a good brand recognition.

2. What is brand recognition? What is brand recognition? Brand recognition or brand awareness can be de몭ned as a plan that consists of targeted, long term goals that have to be achieved to evolve the brand successfully. A well structured and de몭ned brand strategy can affect various aspects of a business as it is directly connected to needs & emotions of consumers as well as the competitor environment. Firstly, make one thing absolutely crystal clear - your brand is neither your logo, your name or your website. It is something much bigger. To compete with powerhouse brands you constantly have to keep evolving to remain competitive. There are some major essentials a marketer needs to keep in mind while making a good brand awareness strategy good brand awareness strategy - 1. Emotion 1. Emotion It might not seem to be an important part of your brand strategy, but it is important to understand that customers are not always rational. It is of vital importance that customers connect emotionally with the brand and sense a feeling of belongingness with the brand. Many companies use the emotion aspect to build a deep rooted connection with their customers. Nike is a simple example when it comes to looking around for motivation. Nike sets a great example of emotional connection with its customers. With its tagline “Just Do It” justi몭es elite athletes and the sacri몭ces they made to make a name for themselves at the top. Their stories hope to motivate upcoming young athletes and people in general to follow the brand and hopefully build a legacy like their heroes.

3. Not everything is related to sales, Right? 2. Flexibility 2. Flexibility Flexibility should be mixed with consistency to deliver high-end results. It is a never ending process that continues on and on without being stopped. Now the question arises how can I be consistent along with being 몭exible at the same time? Consistency is the standard for your brand, Flexibility allows you to experiment and implement adjustments to make your brand stand out. We can understand from a simple example of Net몭ix. Net몭ix Net몭ix started off as an e-commerce rent-by-mail DVD platform in 1998. It soon switched to a subscription service model, before introducing seaming facilities in 2007. Evolving from the old rental model to streaming, Net몭ix secured its position in the market. Net몭ix didn’t look back since through strategic partnerships with consumer electronic companies it allowed itself to place itself on gaming platforms, smart TV’s and apple devices. As of today, Net몭ix is one of the top rated streaming platforms with over 180 million subscribers. 3. Purpose 3. Purpose The brand that you introduce in the market should have a purpose to serve its customers. Purpose is the catalyst in the brand recognition strategy recognition strategy that de몭nes why your brand exists, what it lives and breathes for. brand While it is important to make pro몭ts, people prefer brands who offer much more. People value the brands who offer more value beyond the point of sale. It is of utmost importance that when you wake up the next day you wake up with purpose, to achieve something. Same is with your brand. 4. Involvement of Employees 4. Involvement of Employees Employees are the backbone of your company and play a vital part in the brand strategy process brand strategy process. Your company employees should be well versed in the communication process. It is very important that you build a bridge of trust between your employees and clients. After all, how would it feel that you are extremely bubbly and

4. After all, how would it feel that you are extremely bubbly and engaging happily online but when a customer calls for assistance he runs straight into a grumpy, rude representative? De몭nitely, not a great sign for brand recognition. Also, try not to keep the employee on hold for too long. Nobody has too much patience to keep on hold for too long. So try to resolve issues as quickly as possible. 5. Competitor Research 5. Competitor Research There are many brands in the same 몭eld selling the same products and services. It is upto the brand how it wants to set itself apart from its competitors. Question arises: how to do that? The answer - Watch what they do! Follow what they do and try to do something like that but unique because that’s what your brand is known for. Acting faster than your competitors can make you stand out from the crowd. Customers really like brands who are upto the task and always keeping an eye out for questions to answer. Keyword Research & Competitor Analysis Keyword Research & Competitor Analysis is one of the key aspects of Brand Recognition Strategy. Searching for keywords is one of the important tasks that a marketer has to do and analyse how their competitors use those keywords. Effectively using those keywords can help your content and your brand stand out. These are just some of the techniques to develop good brand awareness. As a marketer always remember the rule “keep innovating and experimenting to be ahead of others” as uniqueness is what your brand stands for and that is what your brand will be known for. Previous Next            Explore Explore Home

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