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Poland as a good brand

WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND. Poland as a good brand. idea of Creative Tension.

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Poland as a good brand

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  1. WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND Prague, November 26 and 27, 2009

  2. Poland as a good brand • idea of Creative Tension • for creating the Poland brand, essence and characteristics of this brand need to go into the image of flagship products that will be associated with Poland • brands and trademarks need to express the “national spirit” of the nation that created them Prague, November 26 and 27, 2009

  3. Wyborowa • produced in the Polish city of Poznań • a very long traditionof the production • the only Polish brand of pure vodka famous all over the world • recognizable by 83 % of the respondents and known in 78 countries Prague, November 26 and 27, 2009

  4. Żubrówka • Buffalo GrassVodka or Bison Grass Vodka • a brand of dry, herb-flavouredvodka • place of origin of buffalo grass is the Białowieża Forest, Poland Prague, November 26 and 27, 2009

  5. Tyskie • the leader on the Polish beer market • many times awarded the most prestigious prizes of the brewing industry • the production process has not been disrupted since 1629 Prague, November 26 and 27, 2009

  6. Bolesławiec • one of the largest manufacturers of hand-crafted and hand-decorated tableware pottery • ceramic pots and barrels • alternative to mass production • individual character Prague, November 26 and 27, 2009

  7. Atlas - producer of construction chemicals. • well known and widely popular in Poland - 80% of Poles recognise the brand • new and powerful brand - one of the most valuable Polish brands • its products make building easy and fast Prague, November 26 and 27, 2009

  8. The Poznań International Fair (MTP) • the leader of the Polish trade fair market • established in 1921 • more than 13 200 exhibitors every year 3,000 foreign companies from 70 countries of the world Prague, November 26 and 27, 2009

  9. The International Frederick Chopin Piano Competition • takes place in Warsaw since 1927 • named after Frederick Chopin, Polish composer and virtuoso pianist, one of the greatest masters of Romantic music • International Frederick Chopin Year in 2010 Prague, November 26 and 27, 2009

  10. "Solidarity" - a Polish trade union federationfoundedinSeptember 1980 atthe Gdańsk Shipyard, and originallyled by Lech Wałęsa Incentive to a succession of peaceful anti-communistrevolutions in Central and Eastern Europe known as the Revolutions of 1989 Solidarność Prague, November 26 and 27, 2009

  11. : Polish Protected Geographical Indications: • Rogal świętomarciński • Wielkopolski ser smażony • Andruty kaliskie • Miód wrzosowy z Borów Dolnośląskich Prague, November 26 and 27, 2009

  12. Polish Protected Designation of Origin: • Bryndza podhalańska • Oscypek Prague, November 26 and 27, 2009

  13. Thank you for your attention Agnieszka Walkowicz Patent Office of the Republic of Poland awalkowicz@uprp.pl Prague, November 26 and 27, 2009

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