slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Poland as a good brand PowerPoint Presentation
Download Presentation
Poland as a good brand

Loading in 2 Seconds...

play fullscreen
1 / 13

Poland as a good brand - PowerPoint PPT Presentation


  • 103 Views
  • Uploaded on

WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND. Poland as a good brand. idea of Creative Tension.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Poland as a good brand' - lavada


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND

Prague, November 26 and 27, 2009

poland as a good brand
Poland as a good brand
  • idea of Creative Tension
  • for creating the Poland brand, essence and characteristics of this brand need to go into the image of flagship products that will be associated with Poland
  • brands and trademarks need to express the “national spirit” of the nation that created them

Prague, November 26 and 27, 2009

wyborowa
Wyborowa
  • produced in the Polish city of Poznań
  • a very long traditionof the production
  • the only Polish brand of pure vodka famous all over the world
  • recognizable by 83 % of the respondents and known in 78 countries

Prague, November 26 and 27, 2009

ubr wka
Żubrówka
  • Buffalo GrassVodka or Bison Grass Vodka
  • a brand of dry, herb-flavouredvodka
  • place of origin of buffalo grass is the Białowieża Forest, Poland

Prague, November 26 and 27, 2009

tyskie
Tyskie
  • the leader on the Polish beer market
  • many times awarded the most prestigious prizes of the brewing industry
  • the production process has not been disrupted since 1629

Prague, November 26 and 27, 2009

boles awiec
Bolesławiec
  • one of the largest manufacturers of hand-crafted and hand-decorated tableware pottery
  • ceramic pots and barrels
  • alternative to mass production
  • individual character

Prague, November 26 and 27, 2009

atlas producer of construction chemicals
Atlas - producer of construction chemicals.
  • well known and widely popular in Poland - 80% of Poles recognise the brand
  • new and powerful brand - one of the most valuable Polish brands
  • its products make building easy and fast

Prague, November 26 and 27, 2009

the pozna international fair mtp
The Poznań International Fair (MTP)
  • the leader of the Polish trade fair market
  • established in 1921
  • more than 13 200 exhibitors every year 3,000 foreign companies from 70 countries of the world

Prague, November 26 and 27, 2009

the international frederick chopin piano competition
The International Frederick Chopin Piano Competition
  • takes place in Warsaw since 1927
  • named after Frederick Chopin, Polish composer and virtuoso pianist, one of the greatest masters of Romantic music
  • International Frederick Chopin Year in 2010

Prague, November 26 and 27, 2009

solidarno
"Solidarity" - a Polish trade union federationfoundedinSeptember 1980 atthe Gdańsk Shipyard, and originallyled by Lech Wałęsa

Incentive to a succession of peaceful anti-communistrevolutions in Central and Eastern Europe known as the Revolutions of 1989

Solidarność

Prague, November 26 and 27, 2009

polish protected geographical indications

:

Polish Protected Geographical Indications:
  • Rogal świętomarciński
  • Wielkopolski ser smażony
  • Andruty kaliskie
  • Miód wrzosowy z Borów Dolnośląskich

Prague, November 26 and 27, 2009

polish protected designation of origin
Polish Protected Designation of Origin:
  • Bryndza podhalańska
  • Oscypek

Prague, November 26 and 27, 2009

slide13

Thank you for your attention

Agnieszka Walkowicz

Patent Office of the Republic of Poland

awalkowicz@uprp.pl

Prague, November 26 and 27, 2009