Congress introduces QR code system for Bihar poll ticket aspirants

1. English About Us What We Offer News & Media Blog FAQ Biography Contact Us Sign In Sign Up Sales Enquiry Blog Home / Blog / Use of Information Technology in politics: Congress launches QR code for ticket aspirants in Bihar Report Use of Information Technology in politics: Congress launches QR code for ticket aspirants in Bihar Published 08 May 2025 Share this post: In the evolving landscape of Indian politics, technology has become an integral tool in election campaigns, influencing voter engagement, party strategies, and even the selection of candidates. From digital campaigns to the rise of Artificial Intelligence (AI) and other technological innovations, political parties have embraced these advancements to reach new heights in their electoral outreach. Today, political campaigns are no longer confined to traditional canvassing; they now leverage cutting-edge tech to engage voters, streamline processes, and enhance their chances of success. One such innovation that has garnered attention is the use of QR codes, which is now being utilized by the Congress party in Bihar ahead of the upcoming Bihar Vidhan Sabha Election. The rise of digital campaigns in India India's political landscape has undergone a significant transformation over the last two decades with the increasing integration of technology. Social media, mobile apps, and digital platforms have become powerful tools for political communication. Political parties have moved away from traditional methods of campaigning, such as rallies and printed posters, to a more personalized, data-driven approach that makes extensive use of digital platforms like Twitter, Facebook, WhatsApp, and YouTube. The integration of Artificial Intelligence (AI) into political strategies has also reshaped political discourse, with AI-driven chatbots, deep fake technology, and sentiment analysis being used to create a more tailored and persuasive voter outreach strategy. However, it is the simplicity and accessibility of QR codes that have caught the attention of political parties in the recent past. QR codes offer an easy and efficient way to connect with the public, collect data, and streamline operations. Congress' QR code step in Bihar In an effort to bring transparency and innovation to candidate selection, Congress has introduced a novel approach to ticket distribution for the Bihar Vidhan Sabha Election. The party has issued a unique QR code for prospective candidates applying for a ticket to contest the elections. By scanning this QR code, applicants are directed to an online form, where they can submit their details and apply for a ticket. This new method aims to streamline the process of candidate selection, reducing human intervention and potential bias. Moreover, it empowers potential candidates to submit their applications digitally, eliminating geographic and logistical barriers, making it easier for a larger pool of candidates to participate. By using this technology, Congress hopes to democratize the ticket allocation process, providing an equal opportunity to all aspiring candidates. This QR code initiative is an interesting departure from the traditional and often opaque ways in which political parties select candidates. It ensures greater accountability and transparency in the process, allowing applicants to track the progress of their application and allowing the party leadership to maintain a centralized database for future reference. BJP's QR code for membership campaign Interestingly, the use of QR codes is not a new phenomenon in Indian politics. The Bharatiya Janata Party (BJP) has also employed QR codes as part of its membership drive. The party made headlines when it introduced QR codes as a tool for expanding its membership base. By scanning the QR code, individuals could easily join the BJP, complete membership formalities, and receive a membership card directly from their phones. This use of technology enabled the BJP to target a wider audience, particularly the younger, tech-savvy generation, who are more inclined to embrace digital tools. Congress' use of QR code for crowdfunding Apart from the candidate selection process, Congress has also employed QR codes for fundraising. In recent past, the party launched a crowdfunding campaign through QR codes, allowing supporters to contribute directly to the party’s election funds. Donors could scan the QR code, enter their contribution details, and make donations instantly, bypassing the traditional banking methods and reducing the chances of human errors or delays. The future of technology in Indian election campaigns The use of technology in election campaigns has become more sophisticated in recent years, and the future looks even more promising. QR codes, AI, social media platforms, and data analytics are likely to play an even more crucial role in shaping political campaigns in India. Here are a few trends we can expect to see more of in the near future: AI-powered Campaigns: As we saw in Delhi assembly elections, political parties will increasingly adopt AI-powered tools for voter segmentation, targeting, and content personalization. AI can help campaigns analyze voter behavior, predict voting patterns, and create tailored content that resonates with different demographics. Increased Digital Fundraising: The trend toward digital fundraising is likely to continue. QR codes, mobile wallets, and crowdfunding platforms will make it easier for political parties to raise funds directly from supporters, creating more opportunities for grassroots involvement. Smart Campaigning: From smart voting booths to automated canvassing, the intersection of technology and politics will result in more efficient and streamlined campaigning. Candidates and parties will increasingly turn to data and technology to improve their outreach and mobilization efforts. Quick Links Contact Us About Us S1, Bidla Sons, Ajmer Road, DCM, Jaipur, 302021 (Rajasthan) VoterMood is a platform for democratic engagement. Information on this platform is meant for public awareness and participation. Users are encouraged to engage responsibly and respect democratic principles. What We Offer News & Media support@votermood.com Blog FAQ +91-85 0202 6969 Contact Us Terms of Service Privacy Policy Site Map 2024 © VoterMood - Designed and Developed by Zentek Infosoft.