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Operations Strategy. Based on slides for Chase Acquilano and Jacobs, Operations Management, McGraw-Hill. Strategy Overview - Four phases:. Environmental analysis Strengths, Weaknesses, Opportunities, Threats Determining the mission

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operations strategy
Operations Strategy

Based on slides for Chase Acquilano and Jacobs, Operations Management, McGraw-Hill

strategy overview four phases
Strategy Overview - Four phases:
  • Environmental analysis
    • Strengths, Weaknesses, Opportunities, Threats
  • Determining the mission
    • On line sample statement for Wal-Mart "To give ordinary folk the chance to buy the same thing as rich people."
    • Go to http://www.muhlenberg.edu/committees/stratplanning/
    • View the current mission statement -- Comments??
  • Forming a Strategy
  • Implementing Main Strategy and Forming Functional Area Strategies
form a strategy examples
Form a strategy - Examples

Strategy often flows from competitive dimensions. Examples:

  • Low price
  • Flexibility
  • Speed
  • Service
  • Dependability
  • Broad product lines

Question: How does a firm’s strategy impact operations?

Example: Nordstrom? Wal-Mart? Muhlenberg College?

forming a strategy
Forming a strategy
  • What are some alternate strategies for an automobile manufacturer such as GM or Ford?
  • What are some strategies for a Fast food chain like McDonald’s?
  • What are some alternate strategies for a software manufacturer like Microsoft?
  • What are implications for operations?
productivity
Productivity
  • Total measure Productivity = Outputs/ Inputs
  • Partial measures of productivity =
    • Output/Labor or Output/ Capital or
    • Output/ Materials or Output/ Energy
  • Multifactor measures of productivity =
    • Output/[Labor + Capital + Energy]
    • Output / [Labor + Capital + Materials]
example
Example
  • You have just determined that your service employees have used a total of 2400 hours of labor this week to process 560 insurance forms. Last week the same crew used only 2000 hours of labor to process 480 forms.
  • Is productivity increasing or decreasing?
  • Answer: Last week’s productivity = 480/2000 = 0.24, and this week’s productivity is = 560/2400 = 0.23. So, productivity is decreasing slightly.
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