Operations Strategy. Chapter 2. How Operations Strategy fits the Operations Management Philosophy . Operations As a Competitive Weapon Operations Strategy Project Management. Process Strategy Process Analysis Process Performance and Quality Constraint Management Process Layout
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Operations As a Competitive
Process Performance and Quality
Supply Chain Strategy
Sales and Operations Planning
Cost 1. Low-cost operations
Quality 2. Top quality
3. Consistent quality
Time 4. Delivery speed
5. On-time delivery
6. Development speed
Flexibility 7. Customization
9. Volume flexibility
Leader: Being first to introduce new services and/or products.
Middle of the Road: Wait for the leaders to introduce new services and/or products.
Laggard: Wait to see if the leader’s new services and/or products catch on in the market.
© 2007 Pearson Education
“House of Quality”
Voice of the Engineer
Voice of the Customer
Specifications are developed for new services or products
Need to rethinkthe idea.
A critical review of how it will be produced, resource requirements and capabilities.
Cross-functional coordination, process design.
Sales & promotionDevelopment Process
The table below shows how a credit card division matched their capabilities to their priorities and uncovered gaps in their operating strategy.