The M2M Puzzle…putting the pieces together. Michael Murphy Clearwire Mike.email@example.com
7 10 8 10 9 10 10 10 11 10 12 10 The question of the connected device puzzle: An often quoted forecast: 17 billion connected devices by 2012. (IDC) … but … Billions of endpoints await connection Individual items: 1 trillion Pallets and cases: 100 billion Individual items Home CE and appliances: 10 billion Pallets and cases Why aren’t there 17 billion connected devicestoday? Home appliances Machinery: 1 billion Machinery Automobiles: 100s millions Automobiles CE/Handheld devices: 100s millions Handheld devices Computers Computers: 10s millions 7 8 10 10 8 10 - or - 10 9 10 10 10 10 11 11 10 10 12 12 10 10 What needs to change in the next 3 years to bring this forecast to reality?
Is growth in human or machine attended devices? Human oriented machine oriented
M2M, by segments: M2M It moves It doesn’t move Telematics Telemetry Other “Civilian” fleets Muni Transport Security Automation & Control Emerging opportunities Patient Monitoring, Diagnostic Metrics, Medical Records, Remote Diagnosis SCADA, Industrial based M2M, Field Equipment M&C, Elevator Monitoring Security and Alarm, Imaging, Remote Surveillance, CCTV, Motion Detectors, Gates etc, Home Security Predictive Maintenance, Diagnostics, Remote Electronic Toll Collection, RFID Applications; Local Government Vending/Kiosks Dynamic Digital Signage Emergency Telemedicine Inventory Management, Remote Monitoring, Alarm Status, Security and Accounting Broadcasting, Advertising and Information Display, Retail, Leisure, Hotel, Transport, Finance, Traffic Info, Parking Directions, Bus Info, Billboards Patient Monitoring, Diagnostic Metrics, Medical Records, Remote Diagnosis EMS Agencies, In-Vehicle Computing, Messaging, Remote Diagnostics, Sensor Integration, Real Time Tracking, Real Time Traffic Information, Database Management ATM/POS Metering POS Deployments, Credit Card Transactions, Tableside Payment Automated Meter Reading; Electric, Gas, Water,
Segment Sizing: Analog => Digital Wireline => Wireless Manual => Automated Mechanical => Electronic
Why aren’t they connected today? Primary pieces of the puzzle: M2M • Cost per bit (Network economics) 2. Ease of Integration, management 3. Monthly cost per device (Billing mechanisms) 4. Network available where a device is used 5. Device cost (eg: radio cost, NRE, certification, etc) 6. Network features (Mobility, Broadband, security, other) Other: network lifecycle, channel issues, regulatory
M2M: Network perspectives • Bottom line, before WiMAX, M2M network decisions were limited to: • Fixed, short range, proprietary, cellular or satellite. • WiMAX adds to the mix some key aspects: • Lower cost per bit without infrastructure capex • Large coverage areas • Low CPE costs • Network characteristics that unlock new value – mobility and broadband.
Thank you! Questions?