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Developing Creativity Skills

Developing Creativity Skills. Beejal Shah Senior Lecturer in Marketing The Business School (b.7.shah@herts.ac.uk). Why should HE help to develop the creative potential of students and advance understanding about the role of creativity in HE?

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Developing Creativity Skills

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  1. Developing Creativity Skills Beejal Shah Senior Lecturer in Marketing The Business School (b.7.shah@herts.ac.uk)

  2. Why should HE help to develop the creative potential of students and advance understanding about the role of creativity in HE? • How can interest / curiosity in creativity be stimulated beyond the disciplinary fields that have traditionally embraced the idea? • How can tutors examine their own understandings of creativity in their disciplinary and curriculum contexts and develop their practise in ways that will enable students to experience and develop their own creativity? Discussion Questions

  3. Business School • Department of Marketing & Enterprise • Jan 2012 - present • Project Lead – Beejal Shah • Project Team – Sofie Mallick LTI Project – Creative Skills Survey

  4. Objectives • To develop business students’ individual creative capacity for problem solving, creativity and innovation skills in teaching and learning Creativity Skills Survey

  5. Method • Linked with PPP skills sessions for UG Level 4 Marketing degree Students • On-line Questionnaire pre and post survey • Creativity Guide • Developing Creativity SkillsLecture – 1 hour • Interactive Creative Techniques Workshop – 1 hour Creativity Skills Survey

  6. Questionnaire • Sample Questions • How creative are you? • What is your current level of confidence in your creative ability? • Do you think you have greater potential to be creative? • How important do you think it is to be creative in your studies? • How enthusiastic do you feel about the opportunity to develop your creative potential? • What opportunities would you like to develop your creative potential in your studies? Creativity Skills Survey

  7. Four Creative Thinking Techniques • Mind Mapping • Random Word Association • De Bono’s Six Hats • Visualisation Creativity Skills Survey

  8. Creativity Guide • Mind Mapping Creativity Skills Survey www.buzan.com.au

  9. Creativity Guide • Mind Mapping • 1. Set your purpose/goal. • 2. Start in the CENTRE of blank paper turned sideways. • 3. Quickly sketch an IMAGE of your focus in the centre. • 4. Use at least 3 COLOURS, for • emphasis, structure, texture, creativity • 5. Draw curved lines, radiating from centre (thick to thin) CONNECTING main branches to central image & at each level. • 6. Use 1 key word or image per line for more power and flexibility in thinking. • 7. Use images throughout as a picture paints a 1,000 words. Creativity Skills Survey

  10. Developing Creativity Skills Lecture • “Creativity – Involving the use of the imagination or original ideas in order to create something” • Oxford English Dictionary Creativity Skills Survey

  11. Developing Creativity Skills Lecture • Maximise the Power of Your Brain – • Tony Buzan MIND MAPPING Creativity Skills Survey Youtube.com

  12. Creative Skills Workshop • Mind Mapping • Write creativity in the middle of the paper and mind map what it means to you Creativity Skills Survey

  13. Evaluation • Currently • Data collectionand analysis • Preliminary findings reveal improved appreciation of individual creative potential Creativity Skills Survey

  14. Creativity Skills Survey Sample: 91pre; 49 post

  15. Creativity Skills Survey Sample: 91pre; 49 post

  16. Creativity Skills Survey Sample: 91pre; 49 post

  17. Evaluation • What opportunities would you like to develop your creative potential in your studies? Studies being more involved in creativity To have more workshops on creative techniques To put my ideas into action Creativity Skills Survey To have more creative assignments Having fun games, listening to music, drawing pictures More lectures on creativity

  18. Next Steps • Complete data collection • Complete evaluation • Future • Proposed longitudinal study - level 5 and level 6 students over next 2 years • Interactive creativity guides in collaboration with ASU • Discussion group with academics on developing an imaginative curriculum Creativity Skills Survey

  19. Why should HE help to develop the creative potential of students and advance understanding about the role of creativity in HE? • How can interest / curiosity in creativity be stimulated beyond the disciplinary fields that have traditionally embraced the idea • How can tutors examine their own understandings of creativity in their disciplinary and curriculum contexts and develop their practise in ways that will enable students to experience and develop their own creativity? Discussion Questions

  20. Convergent  Divergent Thinking • Sciences ----------->Social Sciences ----------------->Arts • Analytical Mode Associative Mode • Adapted from Furnham et al, 2011 and Williamson, 2011 Discussion

  21. Quote • “The formulation of a problem is far more often essential than it’s solution, which may merely be a matter of mathematical or experimental skills. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advances in science” • Albert Einstein in Jackson et al, 2006 Discussion

  22. Adams. D.J, Hugh-Jones. S, Sutherland. E, 2010, ‘Raising Awareness of Individual Adams. D.J, Grimshaw.Pand Paxton.S, 2006, Creativity in Biosciences. www.fbs.leeds.ac.uk/creativity (accessed 1 March 2012) Creative Potential Bioscientists Using a Web-site Based Approach’, http://www.bioscience.heaacademy.ac.uk/journal/vol15/beej-15-5.pdf Burleson. W, 2005, ‘Developing Creativity, motivation and self actualization with learning systems’, International Journal of Human-Computer Studies, 63 ,436-451 Furnham. A, Batey.M, Booth.T.W, Patel.V, Lozinskaya.D, 2011, ‘Individual different predictors of creativity in Art and Science’, Thinking Skills and Creativity, 6, 114-121 Jackson. N, 2005, ‘Making higher education a more creative place’ 2005, Journal for the Enhancement of Learning and Teaching 2, 1, 14-25 Jackson.N, Oliver.M, Shaw.M and Wisdom.J, 2006, Developing Creativity in Higher Education: An imaginative curriculum, Routledge Sawyer. K.R, 2012, Second Edition, The Science of Human Innovation - Explaining Creativity, Oxford Williamson.P.K, 2011, ‘The creative problem solving skills of arts and science students – The two cultures revisited’, Thinking Skills and Creativity, 6, 31-43 References

  23. On-line Resources • www.buzan.com.au • www.commarts.com • www.creatingminds.org • www.mindtools.com • www.youtube.com References

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