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Fundraising Package for Effective Donor Engagement

This comprehensive fundraising package includes a cover letter, organization overview, funding proposal, and more to help you engage donors effectively. Answer key questions, showcase achievements, and detail future plans to secure support. Approach potential funders with prospect research, strategic preparation, and a focus on donor opportunities.

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Fundraising Package for Effective Donor Engagement

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  1. Your Fundraising Package Jennifer Drozdowski University of Lethbridge jen.drozdowski@uleth.ca

  2. Your fund raising package • Cover letter on letterhead • Name, title, address, phone number of contact • Overview of the cause (case / cause statement) • Organization overview • Brochure, newsletter • Funding proposal / request • Letters of support • Benefits / recognition / reporting plan • Latest annual report / business plan

  3. Package should answer... • Who are you? • Why do you exist? • What is it you want to accomplish? • How do you intend to accomplish it? • What are your products and/or services? • What is distinctive about you?

  4. Who provides your leadership and direction? • Who are your major partners, supporters and funders? • What are your achievements to date? • Are you fiscally responsible and financially credible? • What are your long term plans?

  5. What do you want from me? • How will my contribution make a difference? • How do I make my contribution? • How will my contribution be recognized? • How will you hold yourself accountable?

  6. Approach potential funders • 4 Ps: Prospect research, Preparation, Patience, Persistence • Conquer fear • Determine specific strategy • Choose solicitors carefully and make sure they are fully prepared • Key in on interests and needs of the prospect • Emphasize “opportunity” for the donor rather than “need” of the organization • Be open and honest - don’t make promises you can’t keep • Be a good listener • Provide written package • Make notes and keep them on file for future reference • Follow up and follow through

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