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TABLE CAPTAIN TRAINING. January 2011. Agenda. Welcome & Introductions Event Overview Historical Outcomes Goals & Objectives Table Captain Role & Responsibilities Resources for Table Captains Questions & Answers. Event Overview. The Annual Fundraising Breakfast…

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Presentation Transcript
agenda
Agenda
  • Welcome & Introductions
  • Event Overview
  • Historical Outcomes
  • Goals & Objectives
  • Table Captain Role & Responsibilities
  • Resources for Table Captains
  • Questions & Answers
event overview
Event Overview
  • The Annual Fundraising Breakfast…
    • is made possible by Board Members, donors, friends and staff of DHCDC serving as Table Captains
    • is DHCDC’s largest annual fundraiser
    • is sponsored by Old Point National Bank
    • highlights the programs and children of DHCDC
    • follows the “Raising More Money” methodology
  • Guests are asked to make a contribution to DHCDC at the end of the program
2011 fundraising breakfast theme
2011 Fundraising Breakfast Theme
  • Our 40th anniversary!
  • This year’s breakfast takes place on a very special date: exactly four decades from the morning DHCDC first opened on April 19, 1971.
historical outcomes
Historical Outcomes
  • From 2003 until 2010 our total number of gifts has gone from 80 to 300
    • Highest year was 2008 with 335 gifts
  • The average gift amount over the eight years is $152.95
    • Last year the average gift amount was $156
    • Last year average table total was $1172
2010 breakdown by giving level
2010 Breakdown by Giving Level

Breakdown of the 220 donations under $100

goals objectives
Goals & Objectives
  • Goal: Raise $100,000 on April 19, 2011
  • Increase level of giving among all participants!
    • Goal: $1500 per table
  • Communicate suggested minimum donation level to your guests.
    • Suggested minimum donation is $150.00
    • Gift may be given all at once or over time
    • Use your discretion when sharing this suggestion; you know your guests better than we do.
based on historical data what needs to change in order to grow the event
Based on Historical Data, What Needs to Change In Order to Grow the Event?
  • Challenge guests to make multi-year pledge commitment
    • 16 pledges were made last year
    • Only 5 were for multiple years
  • Challenge guests to get to NAP Tax Credit level
      • Only 34 of 300 gifts were NAP credit eligible
  • Advertise Levels of Recognition
levels of recognition
Levels of Recognition
  • Levels of recognition are published in our Annual Report and online.
  • Advertise the levels of recognition to your guests.
    • Advocates of the Children
      • $5,000 and above
    • Champions of the Children
      • $1,000 - $4,999
    • Supporters of the Children
      • $500 - $999
    • Friends of the Children
      • Gifts up to $499
role of the table captain filling your table s
Role of the Table Captain: Filling Your Table(s!!)
  • Fill one table – yourself and 9 guests
    • Be strategic….
  • Use a personal touch - Invite your guests in person or with a personal phone call
  • Send each person who agrees to attend as your guest the postcard with a personal note on the bottom.
  • Submit your guests’ contact information to Cassie Benson Stafford AS SOON AS POSSIBLE!
role of the table captain day of the event
Role of the Table Captain: Day of the Event
  • Plan to arrive at 7:30 to check in and host your table by greeting and helping your guests feel welcome.
    • Encourage guests to arrive by 7:45 so that they can find their table prior to the start of the program
  • WAIT to pass out pledge cards until the Board President explains the pledge card!
  • Collect all pledge cards prior to your guests’ departure.
  • PLEASE thank each of your guests for coming & giving!
resources for table captains
Resources for Table Captains
  • Download your Table Captain information packet at our website www.dhcdc.org/fundraisingbreakfast.htm
  • This year’s website is more interactive, where you can register for the breakfast (if no one has invited you), sign up to be a Table Captain or just learn more.
  • Contact DHCDC Staff:
    • Cassie Benson Stafford – TC Coordinator cbenson@dhcdc.org or 825-6200
    • Beth Doggette – Development Director bdoggette@dhcdc.org pr 825-6200
  • Invite potential guests to a Milk & Cookies Visit
invite potential guests to a milk cookies visit
Invite potential guests to a Milk & Cookies Visit
  • Guests will see the children in action, get a tour and hear a short presentation about DHCDC. Guests are NOT asked for a donation at this event.
    • This is a great way to get your guests invested prior to the breakfast or to persuade them to become your guests on April 19
  • Dates are as follows (Milk & Cookies Visits last one hour):
    • January: 13, 20, 27
    • February: 10, 17, 24
    • March: 10, 17, 24
  • Email Beth Doggette at bdoggette@dhcdc.org the names of the contacts you would like us to invite OR contact us to discuss hosting your own Milk & Cookies
table captain incentives
Table Captain Incentives
  • The Table Captain who brings in the highest dollar amount on April 19, 2011, will win a prize.
  • Just for being a Table Captain this year, all Table Captains will be entered into a drawing for a prize.
  • Prizes will be announced once details are confirmed. Stay tuned!
top fears of table captains
Top Fears of Table Captains
  • What if I can't get 9 people? That’s okay, we will combine tables if necessary. Just do your best.
  • What if my guests can't give much money, or any at all? That’s okay too… sometimes those guests may have connections to others or may wish to be a Table Captain in the future.
  • What if people say no? Let them know we will mail them a pledge card and information about DHCDC.