6 tips for maarketing your video production company

1. 6 Tips for Marketing Your Video Production Company www.thevisualhouse.in

2. 1. Market Research Please add the title here 2. Showcase Your Value Please add the title here 3. Networking is Key Please add the title here 4. Request Referrals CONTENTS Please add the title here 5. Utilize Social Media Please add the title here 6. Produce Great Quality Work Please add the title here

3. 01 Market Research I know this sounds boring, but it’s the most basic thing you can do, and youíd be surprised how many times this is overlooked. So again, do your research. When I was running my own team and we were leading up to the introduction into a new market, we spent weeks researching that very market.

4. Market Research 1. Market Research We knew exactly who our competition was and we knew exactly what they could or couldn’t do. By knowing their strengths and weaknesses, we were able to develop a solid marketing strategy around that. In turn, we were able to go into these new markets and establish ourselves quickly, setting ourselves apart from others.

5. 02 Showcase Your Value There are many ways to showcase your value, like a company website, social media, and streaming services that show your reel. But the key word here is value. The thing you need to market more than anything is just that, the value proposition of your production company.

6. Showcase Your Value 2. Showcase Your Value The question now: what is your value? This can mean many different things… what you need to do is focus and hit a specific keyword. So, if your company does something really well above other things, such as adding professional motion graphics to your work, then showcase that. This has value to a potential client. And it also may help you gain a competitive advantage over your competition.

7. 03 Networking is Key Networking is another key component to creating a successful video production company. Getting out there and shaking hands and having face-to-face time with clients and other production company owners is a big deal. You’ll find that there are trade organizations online and in a major city near you. Join these organizations and put in the effort to connect with people at these events.

8. Networking is Key 3. Networking is Key You’ll find early on that you can land jobs by going to these events and meeting other owners who are just as stacked with work and can possibly send some work your way. This is a common practice when starting early on. But don’t just stop there. Find potential clients through your market research and gain face time with them. Talk with them and make them feel special. Talk to anyone and everyone. Be personable. Engage with clients and show an interest in their product or service.

9. 04 Request Referrals In this industry, no matter if you’re doing industrial, commercial or even big-budget film work, it’s all who you know and who can vouch for you. This is where client referrals come into play. If you’ve established a great collaborative relationship with your client and they’re happy with your work, then ask them to provide you with a few words about their experience. Being able to have this type of marketing on a website or social media page is huge for any start up.

10. Request Referrals 4. Request Referrals Be sure to provide the name of the client liaison and company name. You’d be surprised how many potential clients will contact the previous ones in order to get a reference for your professionalism. That means you’re going to need to produce quality work in a professional manner… but more on this in a minute.

11. 05 Utilize Social Media Social media is one of the easiest ways to promote and market your company. Just be aware that running the social media of your company takes a lot of time and effort. If you set a good strategy, you should be able to tackle the gauntlet that is social media and have it work for you.

12. Utilize Social Media 5. Utilize Social Media You should look at social media as a way to connect with both your current clients and potential clients. Answer questions and spark discussion. Engagement is the rule of thumb here. In between engagements, you can strategically place promotions and marketing plans. Also, as a general rule of thumb, try to build organically early on. Once you have the revenue to do so, use paid promotions.

13. 06 Produce Great Quality Work This really is a no-brainer. If you produce quality work, then your clients will see this and want to continue to do business. They’ll even tell others about your professionalism and craftsmanship. This doesn’t mean that you go out and quickly produce a project with no regards to prep. If you present the client with something that was never fully planned out, they’ll notice it and choose not to use you again.

14. Produce Great Quality Work 6. Produce Great Quality Work In order to make great work, you need to communicate clearly with your client. Plan and develop accordingly. Making your client happy about the work you’ve accomplished should be your ultimate goal. If you do this, they’ll spread the word about you. There is no better marketing tool than others speaking highly of you and your video production company.

15. +91 8178662477 +91 9599 206 402 B-696, Second floor, Gate No 10 Green Fields Colony Faridabad Haryana, India tvh@thevisualhouse.in https://www.thevaisualhouse.in/

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