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why hire a video production company for your

Why Hire a Video Production Company for your

Corporate Video

Corporate Videos is perhaps leading the trend today to ramp up every marketing strategy.

Be it a small scale or a large scale business, commercial video production is being induced

every now and then. It is just another way to tell a compelling story about your brand!

Having said that, let’s throw some light on how a creative corporate video can amplify your

business marketing strategy:

• Video Marketing is Fun marketing: To begin with corporate videos are a fun way to

visually showcase your business. Video needs not always concentrate just on sales or hype,

in fact it works well when focused more on product uses and recent industry trends. A

satisfaction of belief to have similar values among the people, who run your company, is all

what one would like to see.

• Search Engines Loves Videos: If your video strategy is documented well with all the

descriptions and tags, and the précised information for online surfers, you are sure to hit

the web. A small video cornering a niche on YouTube can even boost up your ranking.

Transcriptions are again a fine way to increase search engine ranking.

• Creative and consumer friendly: A creative video can bring life into your product giving an

opportunity for call-to-action. Since 60% of the viewers online prefer watching a video than

reading the content, a creative corporate video can thus help exhibit your product into a


• Videos can be a social media gig: It’s like free marketing: sharing your corporate videos on

social media sites and letting the customers do the marketing by speaking about your


Well you are convinced with the benefits of a corporate video and have created one. Videos

are going to be the game-changing tactic to obtain the attention of your consumers. But

what strategies would you require to make it successful? Let’s discuss a few:

• Let the video speak to your potential customers- not you: A video thus talk about your

business; however a marketing effort will be successful if you talk less about you and

concentrate more on consumers and their needs.

• Include live streaming to your offerings: There has been a rapid demand for

professionally made live streaming content online. If you are able to pull off a high quality

live stream production, it will definitely set you apart from the competition.

• Decide on the relevant video topics and type of videos to be created: outline the related

topics depending upon the functions of the business the video will be created on. For e.g. if

a video is created for a B2B software company, the video needs to break down to describe

and talk about every functions such as product, sales, HR, internal communications etc.

With all the benefits and strategies in hand, do you think business video production is as

easy as just pressing the record? It requires mapping out the right idea, getting the right

equipment and people and hundred more steps this

equipment and people and hundred more steps. This is where a corporate video company

comes into the picture!

http://studio52.tv/is one of the renowned UAE corporate video production company serving

since decades. Our team of experienced technicians will assist your complete video

production process from deciding when to use the video, through producing it, distributing

it and of course measuring the results.