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CVB Funding. New ways of raising money Bente Bratland Holm Norway Convention Bureau. Norway Convention Bureau. 21 members ( destinations, hotel chains, venues, airline) No official funding from the government Staff: 3 persons Original budget from membership: 525 000 €

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CVB Funding


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cvb funding
CVB Funding

New ways of

raising money

Bente Bratland Holm

Norway Convention Bureau

norway convention bureau
Norway Convention Bureau
  • 21 members ( destinations, hotel chains, venues, airline)
  • No official funding from the government
  • Staff: 3 persons
  • Original budget from membership: 525 000 €
  • New budget after finding new sponsorship: 837 500 €
case we need more funding
Case: We need more funding!
  • Airport authority in Norway = Avinor
    • Makes a lot of money on tax when flights are arriving the country
    • Growth of low cost airlines - good business for Avinor!
    • Avinor wanted to re-invest some of the money in the travel industry
sent out tender to the travel industry for a 3 year cooperation project
Sent out tender to the travel industry for a 3 year cooperation project
  • We had to sell them a message of money
  • We need 375 000 euro
  • Target 50 000 new passengers
  • Avinor makes 15.6 euro per passenger in tax

= 781 250 € to Avinor.

results and positive spin offs
Results and positive spin offs
  • 2007: 42 000 new passengers
  • 2008: 40 000 new passengers
  • Avinor - positive image in the industry
  • The project has created a strong cooperation among our members
  • Invest together in:

- advertising

- fam trips

- campaigns

- etc.

””Light show”

- by mother nature