PA Dutch CVB Board Meeting February 12, 2009. Presenters Marketing & Convention Sales : Chris Experiential Tourism : Janet Social Media : Sarah. City Tourism Products. Assisting the City with branding strategies as well as marketing and advertising
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Marketing & Convention Sales: Chris
Experiential Tourism: Janet
Social Media: Sarah
Survey members to identify all existing experiential product
Develop and promote themed itineraries and trails
Continue to grow new and existing experiential product
Partner with Lancaster County Planning Commission
Content should NOT be similar to old style brochures, press releases, etc.
Content should be “real,” your readers will know if your content is exclusively written by the PR department
Do NOT use the hard sell, use soft sell
Listen, Listen, Listen
Bring the conversation closer
People can write on the wall to ask questions, or answer other’s questions