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Google Rules: Embracing the Digital Revolution for a Brighter Tomorrow

Explore how Google's philosophy can transform society and businesses, from customer engagement to ethical values and new economic paradigms. Learn about Generation Google's influence, the impact on publicness, and the shift towards a more transparent and trusting world.

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Google Rules: Embracing the Digital Revolution for a Brighter Tomorrow

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  1. Presented by Syed Afaq Ali Gohar Ghaffar Khan Imran Asghar

  2. Jeff Jarvis • http://www.buzzmachine.com/ • Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. • Consulting editor and a partner at Daylife, a news startup.

  3. Abstract • Purpose of the text • Google rules • If Google ruled the Earth • Generation Google

  4. rules

  5. New relationship • Give the people control, we will use it • Dell hell • Your worst customer is your best friend • Engage angry customers to learn & improve • Your best customer is your partner • Use them as endorsement

  6. New architecture • Blogging – free speech • Do what you do best and link to the rest • Join a network • Be a platform • Think distributed - embedding

  7. New publicness • If you’re not searchable, you won’t be found - SEO • Googlejuice as compared to revenue, EBITDA, market share etc • Frenemy – the way to befriend and to exploit Google • Your customers are your ad agency • word of mouth

  8. New society • Elegant organization • Mark Zuckerberg – founder Facebook • Helped his class fellows to prepare for art exams by creating a website where students collaborated • As a result everyone got better grades

  9. New economy • Small is the new big • Businesses • Political/social movements • Get small; Think big • Manage abundance, not scarcity • Join the open-source, gift economy • The mass market is dead — long live the mass of niches

  10. New business reality • No inventory • Middlemen are doomed • Talk directly to customers and your suppliers • Free is a business model • Gather more traffic • New side-tracks for revenue – advertisements • Decide what business you’re in

  11. New attitude • There is an inverse relationship between control and trust —David Weinberger • Trust the people • Listen

  12. New ethic • Make mistakes well • Mistakes can be valuable; perfection is costly • Life is a beta • Continuous feedback and improvement • Be honest & transparent • Don’t be evil • Google revolution

  13. New speed • Answers are instantaneous • Fast is better than slow • Life is live • Mobs form in a flash

  14. New imperatives • Beware of the cash cow • Continuous change • It is better to seek forgiveness than permission • Simplify, Simplify • Get out of the way —Craig Newmark

  15. ruled the earth If

  16. Media • The Google Times— Distributed, collaborative, searchable • Googlewood— Small is the new big • GoogleCollins— Killing the book to save it

  17. Advertising • Eliminate advertising • Word of mouth • Advertising will stay • Reaching out to customers

  18. Retail • Google Eats • Data and openness • Google Shops • A company built on people • Help organize your customers

  19. Utilities • Google Power & Light • Google.org - RE<C (Renewable Energy is less than Coal) • Patented the idea of wave powered water cooled server farm • GT&T • Control in customers’ hands - imagine a cable company as a platform for what we want to do.

  20. Manufacturing • The Googlemobile • Open source cars • From secrecy to sharing • Get rid of the dealer • Google Cola

  21. Service • Google Air— A social marketplace of customers: Can an airline become a publisher for its wise crowd? • Google Real Estate— Information is power Eliminating the middlemen—or making them add real value

  22. Money • Google Capital • Venture capital • The First Bank of Google • No middlemen • New online currency - Googlebucks

  23. Public welfare • St. Google’s Hospital • The benefits of publicness • Patient’s community • Google Mutual Insurance • The business of cooperation

  24. Public institutions • Google U • Opening education • Teaching, testing, research and socializing • Separate youth from learning • The United States of Google • Geeks rule – solution oriented • Facebook was used against FARC in Columbia and for Obama’s presidential campaign

  25. Exceptions • PR and lawyers— Hopeless • God and Apple— Beyond Google? Is Apple the great exception or is it Googley?

  26. Generation

  27. Friendship— We stay linked forever • Publicness— Is privacy over? • Thought— Does the internet make us smarter? • Politics and government— Is this the transparent administration? • Talent— This is the creation generation

  28. Thank you

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