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PETA: Extreme Tactics Go Too Far?

PETA: Extreme Tactics Go Too Far?. By Tina Larsell and Brad Tauscher. History of PETA. People for the Ethical Treatment of Animals founded by Ingrid Newkirk in 1980. Dedicated to establishing and defending the rights of animals

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PETA: Extreme Tactics Go Too Far?

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  1. PETA: Extreme Tactics Go Too Far? By Tina Larsell and Brad Tauscher

  2. History of PETA • People for the Ethical Treatment of Animals founded by Ingrid Newkirk in 1980. • Dedicated to establishing and defending the rights of animals • Mission Statement “Animals are not ours to eat, wear, experiment on, or use for entertainment” • PETA first uncovered the abuse of animals in experiments in 1981 • PETA developed additional websites including cowsarecool.com, petatv.com, and furisdead.com

  3. PETA's Public Relations Crisis and the Future of Animal Welfare MovementBy Robin Roth • Campaigns deliberately designed to garner as much attention as sympathy. • Use public displays along with their website to deliver messages • Condemned by other non-profit organizations as offensive and irresponsible. • Despite PETA’s potentially lethal public relation schemes, they have become “The most successful radical group in America”.

  4. Newkirk’s Response to Controversy "The truth is that extremism and outrage provide the fundamental fuel for many special interest groups. We are complete press sluts. It is our obligation. We would be worthless if we were just polite and did not make any waves.”

  5. Successful Results • Controversial campaigns not only grab the public's attention, but also play a major role in capturing public support for animal rights in general. • PETA raises more than fifteen million dollars annually, primarily from individual donations. • Forced McDonalds to become first major company in US history to require its suppliers to humanely treat animals. • United States government taking animal issues more seriously - along with an increase in awareness about animal rights in general.

  6. Sources www.peta.org www.petatv.com www.azvegan.com www.arkonline.com

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