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Business (For-Profit & Non-Profit) Pitch Template

Business (For-Profit & Non-Profit) Pitch Template. The Business Problem. What’s the Pain/Problem that you seek to solve? State the big, important problem that the company is going to solve State concisely and clearly why this situation exists and persists

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Business (For-Profit & Non-Profit) Pitch Template

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  1. Business (For-Profit & Non-Profit) Pitch Template

  2. The Business Problem • What’s the Pain/Problem that you seek to solve? • State the big, important problem that the company is going to solve • State concisely and clearly why this situation exists and persists • Assert the size of the opportunity you have identified (or the number of people impacted) • Quantify the pain • Define the scope of the opportunity • For non-profits, what is the core value (i.e., Should no child go hungry) and How is this core belief being compromised?

  3. Business Solution • What is your Solution? (Solution Slide or Slides) • State concretely what you will build that solves the problem. • For Non-Profits, highlight key initiatives, i.e., are you delivering food to the hungry • Showing is better than telling.

  4. Competition • Who else provides a solution and why is yours better? (Competition Slide) • State clearly and concisely how your solution is better than what everyone is doing, including the status quo. • Do your homework on the competition and don’t misrepresent their strengths or their weaknesses. • State your competitive advantage.

  5. Go-to-Market Strategy • How will you get your solution to the Market? (Go-To-Market Slide) • Focus on articulating the non-obvious, potentially disruptive elements of your strategy • What are the critical hurdles that the organization faces and how will it address them?

  6. Business Model • If you can get your solution to the market, how will you make money? (Business Model Slide) • How do you make money? • Explain the pricing, the costs, and why this company will be especially profitable. • What is your financial projection for the company? • What are the two to four key metrics that will drive revenues, expenses and growth? • For non-profits, Make sure you know the key assumptions underlying your planned success.

  7. Ask • What will be needed to succeed and how will you and others measure progress? • What are the capital requirements for the company? • Map the funding against your key milestones. • Tie the milestones to the key metrics in your financial projections • This is your operating plan for the funds you are raising – financing requirements and associated milestones. • For non-profits, what are you asking your listener to do?

  8. Team • Who is building the startup? (Team Slide) • Founders with key and relevant accomplishments listed • Who is advising the team? • What gives this team an edge?

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