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A distinctive app is more memorable and will leave a stronger impression, leading to more articles and links, and ultimately more downloads.
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Be unique & noteworhty • A distinctive app is more memorable and will leave a stronger impression, leading to more articles and links, and ultimately more downloads. Try “the viral reality check” or “bar test”: show your bar buddies your new app. • An app with a unique design or feature has a significantly better chance of making it. Identify your app’s distinctive quality and make it part of the core experience.
Tell a story • People love a good story behind a product, and apps are no exception. It makes it easier for them to get lost in the world of your app, and even develop an emotional attachment. • Even with non-gaming apps, you need a story – the reason for its creation and the inspiration that made you go for it. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts.
Banners • Find blogs and niche websites where your potential audience is likely to be. Try to buy banners through ad networks or directly from blog owners. • If the prices are too high, try to buy banners directly from the site owners. Send them a screenshot of their site with the banner you want to place in it. Try adding a banner in a new location they haven’t been using, making it look like an integral part of the site itself that is likely to bring more traffic.
Website • A website will also allow you to use old-school marketing techniques of site promotion like banners, SEO and link exchanges. From my experience, these are the most effective channels for creating a steady download stream. The site should be simple and effective and act as a well designed, unique landing page. A one-page site with a large download button is enough.
Timing and momentum • The launch of an app is an event designed to get maximum exposure and start momentum. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once.
Press release • Use a professional or do it yourself. Draft a press release with screenshots, your special story, your website’s URL and a link to download the app. Send personalized emails to blog owners and offer exclusive stories to your larger press targets.
Personal connections • Like anything in life, it’s always good to know the decision makers, in this case, app store editors. This tip is mostly relevant for developers after they’ve already made it into a featured list. You’ve made an extremely valuable contact so don’t let it go to waste. In order to be featured again, share the app’s process with the content editors and give them advance notification of any new versions you’re releasing. Be open to their opinions and thoughts.
Make your app free at launch • When launching your app, offer it for free. There is no point in creating another barrier to download. Price your app but present the free download as a launch promotion. The promotion is news by itself, and there are blogs that cover app promotions where the news can be shared.