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Maximizing Your App's Potential: Key Considerations for Planning and Marketing

Discover what users expect from your app, learn key considerations for planning, and explore case studies to understand what makes a successful app stand out in a competitive market. Uncover tips on user experience, real-time data, social sharing, accessibility, and monetization strategies.

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Maximizing Your App's Potential: Key Considerations for Planning and Marketing

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  1. Planning your app

  2. Sarah Weller • Marketing Manager at Mubaloo • Responsible for all PR and marketing activities for Mubaloo • Responsible for marketing clients’ apps • Connect LinkedIn/Saraheweller • Follow me @SarahEWeller

  3. What do users expect? Key considerations for your app App case studies So, what makes a good app?

  4. Development is only part of the story… In such a crowded marketplace, what’s going to be special about your app?

  5. What does the user expect?

  6. Key considerations for planning your app! USP Simplicity is king! Interactivity Real time data! Research your ideas! Social pass on Accessibility Monetisation Loyalty Stickability Know your target audience Length of time per visit

  7. Usability gone wrong

  8. Case studies

  9. Bristol Zoo - Wow! Gorillas

  10. Manchester Museum

  11. UNITE student accommodation

  12. Keep it simple! Know your users!! Add value! What’s your USP? Learn from user behaviour

  13. Any Questions?

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