DYNAMIC PRESENTATIONS

DYNAMIC PRESENTATIONS Creating Effective PowerPoint Presentations That Work

TYPES OF PRESENTATION SYSTEMS • In-person presentation • Kiosk presentation – with and without sound • CD based presentation • Web based presentation

STRATEGIES FOR EFFECTIVE PRESENTATIONS • Building a presentation • Good presentations begin with good planning • Developing structure • Developing the arrangement

PLANNING THE PRESENTATION Thinking It Through

STEP 1 • Define the purpose • Inform • Educate • Sell (Persuade) • Motivate • Entertain

STEP 2 • Know your audience • Age • Gender • Interest • Reason for listening • Education or knowledge of subject

STEP 3 • Plan the content • What you say is the most important • Tell them what you are going to tell them • Tell them • Tell them what you told them • Decide what you want to say • Then decide how to enhance it

GETTING STARTED WITH PLANNING • Create an outline • General rule: • No more than three (3) main ideas • 4-6 supporting facts or explanations • Present one idea at a time • Keep audience focused on topic • Communicate convincingly • Provide direction for the presentation

PARTS OF OUTLINE • Parts of outline (storyboard) • Title slide • Introduction slide (3 main ideas) • Primary sections of presentation (3 main ideas) • Closing slide

TITLE SLIDE • Explains purpose of the presentation through the title. • Introduces the speaker

INTRODUCTION SLIDE • Gets the audiences’ immediate attention • Introduces the topic • Makes clear what presentation is about • Convinces the audience information will be useful

PRIMARY SECTION SLIDES • One point per slide (3 main ideas) • Each slide elaborates main point • Support for main point • 4-6 points • Facts, samples, charts, graphs, illustrations • Number of slides is equal to main points

CLOSING SLIDE • Reviews the main points • Restates the importance of the specific points • Closes the presentation

DEVELOPING THE STRUCTURE Getting the Words on the Slides

STRUCTURE RULES • Six by six rule • No more than six lines • No more than six words per line • No sentences, just phrases – use bullets • Keep it brief

MORE STRUCTURE • Points grammatically parallel • Similar arrangement of nouns, verbs, etc. on same level • Capitalization the same

PLANNING THE ARRANGEMENT Order and Movement Of The Slides

ARRANGEMENT • Linear • Menu driven • Combination

LINEAR ARRANGEMENT Idea A Idea B Idea C Idea D

Choice 1 Choice 2 Choice 3 Choice 3 Choice 2 Choice 1 MENU DRIVEN ARRANGEMENT • Uses a menu to branch from topic to topic (hyperlink)

A B C D COMBINATION ARRANGEMENT

SUMMING UP PLANNING • Types of presentation systems • In-person • Kiosk • CD based • Web based • It’s all in the planning • Content outline • Structure • Arrangement

PRESENTATION DESIGN ELEMENTS Pizzazz with Class

1. TYPOGRAPHY • Critical element • Message is most important • Readability is the goal – not splash • Less is more

TYPEFACE (FONT) ELEMENTS SERIF Font with feet Example: Times New Roman SANS SERIF Font without feet Example: Arial

TYPOGRAPHY RULES • One or two typefaces for entire presentation • Serif typefaces • Easier to read • Used for body text • Sans serif typefaces • Used for titles, headings, subheadings

MORE TYPOGRAPHY RULES • Readability – name of the game • Italics, bold, small capitals slow reading • used for emphasis only • Never underline • Embossing or shadowing hard to read • use sparingly, if at all • Wordart is a graphic • use sparingly – only for titles; special effects

FONT SIZE GUIDELINES • As large as possible • Slide titles: 48 + • Headings: 32-48 points • Subheadings: 32 points or less • Use font size no smaller than 28 points

2. LAYOUT • Three categories • Title slide • Text slide • single-bulleted list • double-bulleted list • Multimedia slide • table or chart • clip art or picture • diagram or organizational chart • media (sound or movie)

LAYOUT RULES • Use appropriate layout • Vary layout – prevents monotony

3. COLOR • Color scheme is critical • Increase retention and recall by 80% • Increase comprehension by 70% • Increase willingness to read by 80% • Improves selling efficiency by 85%

COLOR GUIDELINES • Choose color carefully and wisely • Use a scheme (series of choices that assign to each slide the same color of background, title, and bulleted list) • Use a subtle background • Avoid textured background – special effect

COLOR GUIDELINES • Dark blue – stable, mature message, calming • Red/orange – excitement, emotional • Good for emphasis (one word) • Green – comfortable • Yellow with black – most readable – • Be careful • Dark background with lighter text and drawings – preferable to audience

COLOR GUIDELINES • DO NOT CLASH

4. GRAPHICS • Table • Chart • Clip art or picture • Diagram • Movie

4. GRAPHICS GUIDELINES • Visual content second to text • Does it clarify the message? • Does it make the presentation more effective? • Clip art overused – ho-hum • Try pictures or your own creation • Limit number on slide – no more than 2

5. WHITE SPACE • Space where there is no text or graphic • White space is good • Do not clutter • Keep white space to outside

SUMMING UP DESIGN • Typography • Layout • Color • Graphics • White Space

DYNAMIC PRESENTATIONS