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DYNAMIC PRESENTATIONS. Creating Effective PowerPoint Presentations That Work. TYPES OF PRESENTATION SYSTEMS. In-person presentation Kiosk presentation – with and without sound CD based presentation Web based presentation. STRATEGIES FOR EFFECTIVE PRESENTATIONS. Building a presentation

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dynamic presentations

DYNAMIC PRESENTATIONS

Creating Effective PowerPoint Presentations That Work

types of presentation systems
TYPES OF PRESENTATION SYSTEMS
  • In-person presentation
  • Kiosk presentation – with and without sound
  • CD based presentation
  • Web based presentation
strategies for effective presentations
STRATEGIES FOR EFFECTIVE PRESENTATIONS
  • Building a presentation
    • Good presentations begin with good planning
  • Developing structure
  • Developing the arrangement
planning the presentation

PLANNING THE PRESENTATION

Thinking It Through

step 1
STEP 1
  • Define the purpose
    • Inform
    • Educate
    • Sell (Persuade)
    • Motivate
    • Entertain
step 2
STEP 2
  • Know your audience
    • Age
    • Gender
    • Interest
    • Reason for listening
    • Education or knowledge of subject
step 3
STEP 3
  • Plan the content
    • What you say is the most important
      • Tell them what you are going to tell them
      • Tell them
      • Tell them what you told them
  • Decide what you want to say
    • Then decide how to enhance it
getting started with planning
GETTING STARTED WITH PLANNING
  • Create an outline
    • General rule:
      • No more than three (3) main ideas
      • 4-6 supporting facts or explanations
  • Present one idea at a time
  • Keep audience focused on topic
  • Communicate convincingly
  • Provide direction for the presentation
parts of outline
PARTS OF OUTLINE
  • Parts of outline (storyboard)
    • Title slide
    • Introduction slide (3 main ideas)
    • Primary sections of presentation (3 main ideas)
    • Closing slide
title slide
TITLE SLIDE
  • Explains purpose of the presentation through the title.
  • Introduces the speaker
introduction slide
INTRODUCTION SLIDE
  • Gets the audiences’ immediate attention
  • Introduces the topic
  • Makes clear what presentation is about
  • Convinces the audience information will be useful
primary section slides
PRIMARY SECTION SLIDES
  • One point per slide (3 main ideas)
  • Each slide elaborates main point
    • Support for main point
    • 4-6 points
    • Facts, samples, charts, graphs, illustrations
  • Number of slides is equal to main points
closing slide
CLOSING SLIDE
  • Reviews the main points
  • Restates the importance of the specific points
  • Closes the presentation
developing the structure

DEVELOPING THE STRUCTURE

Getting the Words on the Slides

structure rules
STRUCTURE RULES
  • Six by six rule
    • No more than six lines
    • No more than six words per line
    • No sentences, just phrases – use bullets
    • Keep it brief
more structure
MORE STRUCTURE
  • Points grammatically parallel
    • Similar arrangement of nouns, verbs, etc. on same level
    • Capitalization the same
planning the arrangement

PLANNING THE ARRANGEMENT

Order and Movement Of The Slides

arrangement
ARRANGEMENT
  • Linear
  • Menu driven
  • Combination
linear arrangement
LINEAR ARRANGEMENT

Idea A

Idea B

Idea C

Idea D

menu driven arrangement

Choice 1

Choice 2

Choice 3

Choice 3

Choice

2

Choice

1

MENU DRIVEN ARRANGEMENT
  • Uses a menu to branch from topic to topic (hyperlink)
summing up planning
SUMMING UP PLANNING
  • Types of presentation systems
    • In-person
    • Kiosk
    • CD based
    • Web based
  • It’s all in the planning
    • Content outline
    • Structure
    • Arrangement
1 typography
1. TYPOGRAPHY
  • Critical element
  • Message is most important
  • Readability is the goal – not splash
  • Less is more
typeface font elements
TYPEFACE (FONT) ELEMENTS

SERIF

Font with feet

Example: Times New Roman

SANS SERIF

Font without feet

Example: Arial

typography rules
TYPOGRAPHY RULES
  • One or two typefaces for entire presentation
  • Serif typefaces
    • Easier to read
    • Used for body text
  • Sans serif typefaces
    • Used for titles, headings, subheadings
more typography rules
MORE TYPOGRAPHY RULES
  • Readability – name of the game
    • Italics, bold, small capitals slow reading
      • used for emphasis only
    • Never underline
    • Embossing or shadowing hard to read
      • use sparingly, if at all
    • Wordart is a graphic
      • use sparingly – only for titles; special effects
font size guidelines
FONT SIZE GUIDELINES
  • As large as possible
    • Slide titles: 48 +
    • Headings: 32-48 points
    • Subheadings: 32 points or less
    • Use font size no smaller than 28 points
2 layout
2. LAYOUT
  • Three categories
    • Title slide
    • Text slide
      • single-bulleted list
      • double-bulleted list
    • Multimedia slide
      • table or chart
      • clip art or picture
      • diagram or organizational chart
      • media (sound or movie)
layout rules
LAYOUT RULES
  • Use appropriate layout
  • Vary layout – prevents monotony
3 color
3. COLOR
  • Color scheme is critical
    • Increase retention and recall by 80%
    • Increase comprehension by 70%
    • Increase willingness to read by 80%
    • Improves selling efficiency by 85%
color guidelines
COLOR GUIDELINES
  • Choose color carefully and wisely
  • Use a scheme (series of choices that assign to each slide the same color of background, title, and bulleted list)
  • Use a subtle background
  • Avoid textured background – special effect
color guidelines1
COLOR GUIDELINES
  • Dark blue – stable, mature message, calming
  • Red/orange – excitement, emotional
    • Good for emphasis (one word)
  • Green – comfortable
  • Yellow with black – most readable –
    • Be careful
  • Dark background with lighter text and drawings – preferable to audience
color guidelines2
COLOR GUIDELINES
  • DO NOT CLASH
4 graphics
4. GRAPHICS
  • Table
  • Chart
  • Clip art or picture
  • Diagram
  • Movie
4 graphics guidelines
4. GRAPHICS GUIDELINES
  • Visual content second to text
    • Does it clarify the message?
    • Does it make the presentation more effective?
  • Clip art overused – ho-hum
    • Try pictures or your own creation
  • Limit number on slide – no more than 2
5 white space
5. WHITE SPACE
  • Space where there is no text or graphic
  • White space is good
  • Do not clutter
  • Keep white space to outside
summing up design
SUMMING UP DESIGN
  • Typography
  • Layout
  • Color
  • Graphics
  • White Space