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Presenting Northeast Ohio’s Only Smooth Jazz Station 107.3 The WAVE

Presenting Northeast Ohio’s Only Smooth Jazz Station 107.3 The WAVE . Presented by Your Name Account Manager Date. Presented To Client Name Client Company. We Are Locally Owned.

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Presenting Northeast Ohio’s Only Smooth Jazz Station 107.3 The WAVE

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  1. PresentingNortheast Ohio’sOnly Smooth Jazz Station107.3The WAVE Presented by Your Name Account Manager Date Presented To Client Name Client Company

  2. We Are LocallyOwned • In an age of consolidation and publicly-traded mega-conglomerates, The WAVE’sparent company remains one of the few locally-owned media groups in the country. • The hallmark of radio has traditionally been localism … a concept that has unfortunately been obscured in recent years. We are and always have been committed to the communities we serve. All decisions regarding programming, events and promotions are made by people who live here in the community. • Our primary concern is always what will most benefit our listeners in the community, not what is best for share holders.

  3. The WAVE Is Part of a RegionalMulti-Media Company in Northern Ohio, with Online, Broadcast & Print Capabilities • Lorain County Printing & Publishing Co. • Elyria Chronicle-Telegram • Medina County Gazette • Elyria-Lorain Broadcasting Co. (a subsidiary of LCPP) • 107.3 WNWV The WAVE • AM 930 WEOL … News/Talk/Sports; Lorain/Western Cuyahoga/Medina • K-96 WKFM … Country; Norwalk/Sandusky • 95.3 WLKR … AAA/Sports; Norwalk/Sandusky • ESPN Radio 1510 … Sports; Norwalk/Sandusky

  4. The WAVE Is Part of a RegionalMulti-Media Company in Northern Ohio, with Online, Broadcast & Print Capabilities Our 5-station radio network touches 12 counties and a population of nearly 3 million consumers! Our two daily newspapers provide additional coverage in Lorain & Medina Counties.

  5. The WAVE Is Part of a RegionalMulti-Media Company in Northern Ohio, with Online, Broadcast & Print Capabilities • LCPP/ELBC Online Assets Include, among others • www.chroniclet.com • www.medina-gazette.com • www.wnwv.com • www.weol.com • www.wkfm.com • www.wlkrradio.com • www.hispanicohio.com • www.medinacountymoms.com • www.loraincountymoms.com

  6. All LCPP/ELBC Websites Reside on the Same Platform (Supersite), Allowing Traffic to Be Shared Among All Sites The Gazette The Chronicle The Wave Hispanic Ohio Advertisers may run on a single site, a combination of sites or the entire network. Lorain County Moms AM930 WEOL K96 WKFM Medina County Moms 95.3 WLKR

  7. The WAVE’s music will smooth out your day … • The WAVEfeatures both instrumentals and vocals, with artists like • Alicia Keys • Mindi Abair • Chris Botti • Michael Buble • Diana Krall • George Benson • Luther Vandross

  8. The WAVE Is Unique In The Market … • The WAVEhas been playing Smooth Jazz consistently, and exclusively, to listeners throughout Northeastern since Ohio since 1987 … over22 years. • The WAVE’s listeners are largely Baby Boomers, a group of consumers long considered to be a marketer’s dream. • Unlike most stations, The WAVE’s audience is gender-balanced, closely reflecting the male/female composition of the market.

  9. The WAVE Is Unique In The Market … • The WAVE is the only station in the market that delivers an ethnically-diverse audience … Caucasian, African-American & Hispanic. • The WAVE’s listeners are extremely loyal and are difficult to reach on other stations. • The WAVE’s music is very compatible with the workplace environment … so our at-work listening is high.

  10. The WAVE Attracts LoyalListeners … • Due to The WAVE’sexclusive format, we don’t share our listener base with other stations to the extent that most others do. In other words, our listeners cannot be easily reached on other stations. For example: • WTAM misses 81% of our A35-64 listeners • WMJI misses 83% of our A35-64 listeners • WZAK misses 58% of our A35-64 listeners • WDOK misses 81% of our A35-64 listeners • WQAL misses 92% of our A35-64 listeners On average, an ad campaign elsewhere will miss ~80% of our 35-64 audience … that’s over 95,000 A35-64! • Source: Arbitron, Spring 2009, Duplication Grid, M-Sun 6am-12mid, Metro

  11. Why The WAVE? It’s Our Listeners… • Nearly 3 out every 4 listeners own their own homes • 1 out of every 4 listeners lives in a home valued at $150,000 to $300,000 • 1 out of every 4 listeners has a household income of $75,000 or more • 1 in 10 listeners is self-employed or a small business owner, proportionately, 35% above the market average Source: Cleveland Scarborough Mar ‘08 – Feb ‘09, Adults 18+

  12. Why The WAVE? It’s Our Listeners… • More than 1 out of every 3 listeners state their occupation to be management, business, financial, professional or sales • 1 out of every 4 of our listeners make purchasing decisions for their employer companies … proportionately, 27% above the market average Source: Cleveland Scarborough Mar ‘08 – Feb ‘09, Adults 18+

  13. Why Bank on The WAVE? It’s Our Audience. Financial& Insurance Advertisers Include … 2008/ 2009 flighted advertisers

  14. Why Drive Sales on The WAVE? It’s Our Audience. Automotive Advertisers Include the Following Dealerships … 2008-09 flighted advertisers

  15. Why Drive Sales on The WAVE? It’s Our Audience. Automotive Advertisers Include the Following Brands/Groups … 2008/ 2009 flighted advertisers

  16. Why Prescribe The WAVE? It’s Our Audience. Healthcare AdvertisersInclude… 2008/ 2009 flighted advertisers

  17. Why Prescribe The WAVE? It’s Our Audience. Healthcare AdvertisersInclude… 2008/ 2009 flighted advertisers

  18. Why is The WAVE the Ticket?It’s Our Audience. Arts & Entertainment Advertisers Include … 2008/ 2009 flighted advertisers

  19. Why is The WAVE the Ticket?It’s Our Audience. Arts & Entertainment Advertisers Include … 2008/ 2009 flighted advertisers

  20. Why is it smart to use The WAVE? It’s Our Audience. Education Advertisers Include … 2008/ 2009 flighted advertisers

  21. Why remodel your marketing plan with The WAVE? It’s Our Audience.Home Improvement/Home Furnishings Advertisers Include … 2008/ 2009 flighted advertisers

  22. Why is it in such good taste to use The WAVE? It’s Our Audience. Restaurant Advertisers Include … 2008/ 2009 flighted advertisers

  23. Why does The WAVE get so many votes? It’s Our Audience. Agencies / Services Include … 2008/ 2009 flighted advertisers

  24. The WAVE’s ManyFeatures & Opportunities Include … • We can accommodate a variety of spot lengths, including :60s, :30s, :15s, :10s and :05s • Optional Guaranteed 1st Position in the break • Optional Isolated Commercial Position (“Solo”) weekdays from 10am to 5pm (once per hour only) • Live interview during our weekday morning show hosted by Mike Kessler (content/topic must be relevant to our listeners) • Pre-recorded interview on our public affairs program North Coast Conversations (content/topic must be relevant to our listeners)

  25. The WAVE’s Many Features & Opportunities Include … • Online (Interactive) Marketing • Online increases reach and frequency while creating an opportunity for users to interact with your brand. • A study conducted by Yahoo! and comScore showed that consumers exposed to both traditional and interactive advertising purchased an advertiser's products and services 244% more often than those who were not exposed to both. • Move beyond exposure to active engagement by including an online component in every campaign.

  26. The WAVE’s Many Features & Opportunities Include … • Online (Interactive) Options • E-Mail Blasts … every week we send an e-mail blast to approx. 17,000 Loyal Listeners, including concert and event information and special offers from our advertisers. • WAVE Wine Club E-Newsletter • Standard Ad Units on one, some or our entire network of websites • Exclusive Section Sponsorship (1 Month Minimum) • Home Page Takeover (24 Hours)

  27. The WAVE’s Many Features & Opportunities Include … • Online (Interactive) Options • Rich Media Campaign (Any Standard Ad Unit) • Video/Audio Streaming • Pre-Roll Video • Custom Splash Page (3 Month Minimum) • Custom Editorial Section (6 Month Minimum) • Custom Microsite (12 Month Minimum) • uBID Online Auctions

  28. The WAVE’s Many Features & Opportunities Include … Skyscraper (Home Page) 160x600 • Online (Interactive) Standard Ad Units Tile (All Pages) 180x150 Big Box (Story Pages) 300x250 Leader Board (All Pages) 728x90

  29. The WAVE’s Many Features & Opportunities Include … • Sponsorship Opportunities • Jazz on the Vine Concert Series at Debonne Vineyards • Jazz Over the Valley Concert Series at Mapleside Farms • Jazz on the River Concert Series at Black River Landing • Custom Sponsorships, such as programs, specific hours, etc. • WAVE Continuous Music Sweep • News, Traffic, Weather and the Dow Jones Report

  30. Coverage Map • Cleveland • Akron • Canton • Sandusky • Lorain • Ashland • Wooster • Parma • Solon • Avon Lake • Beachwood • New London • Mentor • Vermilion • Elyria • …and more!

  31. Always Available To You at The WAVE • Lonnie Gronek, VP & General Manager … lgronek@elbc.net • Wayne Myers, Director of Sales … wmyers@wnwv.com • Holly Heritage, Director of Interactive Sales & Marketing … hheritage@wnwv.com • Angie Handa, Program Director … ahanda@elbc.net • Suzy Peters, Promotions Director … speters@wnwv.com • Sandy Velez, Business Manager … svelez@elbc.net • Tom Hutchison, Continuity & Production Manager … thutchison@elbc.net • Margo Reich, Traffic Manager … mreich@wnwv.com • John Oster, Office Manager … joster@wnwv.com

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