Blockchain Technology Decoding Possibilities in Media Industry

1. Blockchain Technology Decoding Possibilities in Media Industry Currently, blockchain is one of the most talked-about and published technologies. There are only a few sectors that are not enthusiastic or concerned with the concept, as use cases, proof of ideas, and full- fledged companies based on blockchain principles are emerging. Indeed, blockchain has the potential to disrupt existing ones, but also to enable new business models. Media players should consider blockchain-based applications and its potential impact across the industry. Pricing options for micropayments for paid services content, a change in market power ignoring aggregators and better distribution of royalty payments.   Potential Of Blockchain-Based Technologies For Current Concerns Media industry includes interlinked operation and project, and to manage it with full efficiency becomes a challenge. Below are some factor that could be impacted; • Paid content may increase thanks to new pricing models based on micropayments • Monetization options arise for an increasingly fragmented content inventory (for example, blogs, news, photos) • The allocation of advertising budgets becomes more precise and targeted because the use of the media can be directly linked to the particular content elements • Copyright violations and piracy are almost impossible. However, technology and mechanisms are still young and evolving, and industry-wide adoption of standards is likely to occur in a few years. With the advent of blockchain development,

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