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A Web Presentation of the Value Proposition for Rainbow Breakfast

A Web Presentation of the Value Proposition for Rainbow Breakfast. Yue Gu Global E-commerce. Rainbow Breakfast. Low Cost. Focus.

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A Web Presentation of the Value Proposition for Rainbow Breakfast

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  1. A Web Presentation of the Value Proposition for Rainbow Breakfast Yue Gu Global E-commerce

  2. Rainbow Breakfast Low Cost Focus Rainbow Breakfast company uses lowest cost within an industry segment.

  3. Targeted segments • Breakfast is the most important meal in one day, the quality of breakfast determines the quality of mental state of people in all day. So we put our sights on this important area. • Today,fewer and fewer people are willing to prepare breakfast bythemselves. • All over the world, but I will start in China. • Rainbow offer service to customers of all ages, specially, 10-65.

  4. Key benefits offered • Save cost-Breakfast cost fewer money than lunch and dinner. And it is not spent as much as time like dinner. • In our official website, our nutritionists offer different collocations to our customs, to meeting the taste of modern changeable.

  5. Unique capabilities of your venture • Rainbow open 24 hours. We make the breakfast be in a flexible and convenient way for buying online. • Rainbow will offer mobile payment, our customer can pay the money with their phone, it is more safety and effective. • Rainbow will hire some dieticians to give us advice about customer visualize eating a healthy meal with the five food groups(fruit, vegetable, grains, protein and dairy food groups).

  6. Wrap it up into a value proposition Targeted segments+Key benefits offered +Unique capabilities =value proposition From 10- 65 male and female, who do not have time to cook breakfast in China. Breakfast spend less time and money than others. Diversified selection for our customs. Rainbow open 24 hours, and offer mobile payment. Rainbow will hire some dieticians to give us advice A new kind of breakfast, combining with traditional Chinese breakfast and fast food.

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