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THE UGO VALUE PROPOSITION. UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE

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the ugo value proposition
THE UGO VALUE PROPOSITION
  • UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE
  • WE’VE BUILT AN ONLINE COMMUNITY CENTERED ON ENTERTAINMENT WHERE OUR AUDIENCE IS ENCOURAGED TO SPEAK THEIR MINDS, SHARE THEIR OPINIONS, AND ENGAGE WITH RICH CONTENT
  • REACHING MORE THAN 10 MILLION UNIQUES IN THE US, UGO IS A TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY
  • EXCLUSIVE ACTOR & DIRECTOR INTERVIEWS, MUSIC PERFORMANCES AND GAMES PREVIEWS CONTRIBUTE TO OUR COMPELLING CONTENT
  • OUR WEB DESIGN TEAM PRODUCES ENGAGING SPONSORED ONLINE ENVIRONMENTS FOR THE BIGGEST BRANDS ADVERTISING ONLINE
  • WE ARE UNIQUELY POSITIONED TO CONNECT WITH OUR AUDIENCE ON THE STREET AND AT MAJOR EVENTS VIA MOBILE TECH TRUCKS
the guide to a vast world of digital entertainment
THE GUIDE TO A VAST WORLD OF DIGITAL ENTERTAINMENT
  • UGO DELIVERS A DEEP RESERVOIR OF CONTENT
  • 300+ EDITORS
  • 400,000 WRITTEN EDITORIAL PIECES
  • 180,000 FILM/TV CONTENT PIECES
  • 140,000 GAMES CONTENT PIECES
  • 40,000 MUSIC CONTENT PIECES
  • 125,000 GAME CHEAT CODES FOR OVER 15,000 VIDEO GAMES
  • 100,000+ DOWNLOADABLE FILES
  • 175,000 NEWS ARTICLES, 145,000 PREVIEWS & REVIEWS AND 80,000 INTERVIEWS & FEATURES
  • 200,000+ CELEBRITY IMAGES
ugo overview
UGO OVERVIEW
  • AUDIENCE
    • 11 MILLION UNIQUE VISITORS
    • 10% REACH OF ALL PERSONS 12-24 ON THE WEB
    • 14% REACH OF ALL GUYS 18-34 ON THE WEB
    • 89% OF UGO’S AUDIENCE HAS BROADBAND ACCESS
  • RANKINGS
    • TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY; #5 IN JANUARY 2007
    • #8 AD SUPPORTED FILM/TV DESTINATION ON THE WEB

UGO, NIELSEN//NETRATINGS NETVIEW, JANUARY 2007

1UGO NETWORK, NIELSEN//NETRATINGS @PLAN, WINTER 2006/2007 RELEASE*

we re bigger than you think
WE’RE BIGGER THAN YOU THINK

TOP 20 MULTI-CATEGORY ENTERTAINMENT PROPERTIES

UNIQUES (000)

41,042

19,752

15,174

14,013

10,957

10,028

9,826

8,655

5,836

5,383

5,068

4,796

3,850

3,301

2,899

2,824

2,792

2,451

2,149

2,002

  • REAL NETWORK
  • GORILLA NATION MEDIA
  • EBAY ENTERTAINMENT
  • CNET NETWORKS ENTERTAINMENT
  • UGO
  • BORED.COM NETWORK
  • TIME INC PUBLICATIONS
  • WINDOWSMEDIA.COM
  • WB
  • THE CLUBPLANET NETWORK
  • TV GUIDE ONLINE NETWORK
  • CRAVE ONLINE NETWORK
  • ABOUT.COM ENTERTAINMENT
  • ZAP2IT.COM
  • MSN ENTERTAINMENT
  • USATDAY.COM LIFE
  • HOLLYWOOD.COM
  • AOL EXPRESSIONS
  • THE-N NETWORK
  • THE MAXIM NETWORK

AD-SUPPORTED PROPERTIES, NIELSEN/NETRATINGS NETVIEW, JANUARY 2007

ugo delivers an audience you can t get anywhere else
UGO DELIVERS AN AUDIENCE YOU CAN’T GET ANYWHERE ELSE

IFILM

IGN

ONLY 9% AVERAGE AUDIENCE

DUPLICATION PER INDIVIDUAL SITE

MTV.COM

IF YOU WANT TO REACH OUR AUDIENCE, YOU HAVE TO BUY UGO

UGO

ESPN

GAMESPOT

THE MAXIM NETWORK

NIELSEN//NETRATINGS JANUARY 2007

slide7

WE DELIVER YOUR TARGET AUDIENCE

M18-34

ESPN:

UGO:

IGN:

GAMESPOT:

MTV.COM:

IFILM:

MAXIM:

UV’s (000)

3,008

2,138

1,864

1,695

836

535

489

REACH

19%

14%

12%

11%

5%

3%

3%

NIELSEN//NETRATINGS NETVIEW JANUARY 2007

slide8

WE DELIVER YOUR TARGET AUDIENCE

MASSIVE REACH & TARGET AUDIENCE1:

  • 11 MILLION MONTHLY UNIQUE USERS
  • 3 MILLION UNIQUE USERS AGE 12-24; 10% REACH OF PERSONS AGE 12-24 ON THE WEB
  • 3.2 MILLION UNIQUE USERS AGE 18-34; 10% REACH OF PERSONS AGE 18-34 ON THE WEB

THEY ARE AVID CELL PHONE USERS2:

  • 423 INDEX – DOWNLOADED OR PLAYED A GAME ON CELL PHONE YESTERDAY
  • 422 INDEX – TOOK PHOTO ON CELL PHONE YESTERDAY
  • 258 INDEX – RECORDED A VIDEO ON CELL PHONE IN PAST MONTH
  • 218 INDEX – DOWNLOADED A RINGTONE TO CELL PHONE YESTERDAY
  • 214 INDEX – SENT / RECEIVED A CELL PHONE TEST MESSAGE YESTERDAY

THEY ARE TECH SAVVY, GADGET LOVERS & EARLY ADOPTERS2:

  • 505 INDEX – BLOG PUBLISHED/UPDATED YESTERDAY
  • 297 INDEX – SONY PSP OWNERSHIP
  • 285 INDEX – USED INSTANT MESSAGING YESTERDAY
  • 234 INDEX – MP3 PLAYER PURCHASED IN THE LAST 12 MONTHS

1UGO NETWORK, NIELSEN//NETRATINGS NETVIEW, JANUARY 2006

2UGO NETWORK OR UGO GAMES NETWORK, NIELSEN NET//RATINGS @PLAN, WINTER 2006/2007 RELEASE

slide9

WE DELIVER YOUR TARGET AUDIENCE

THEY ARE TECH SAVVY & TURN TO THE INTERNET FOR ENTERTAINMENT:

  • 505 INDEX – PUBLISHED / UPDATED A BLOG YESTERDAY
  • 449 INDEX – WATCHED LIVE TV ONLINE IN THE LAST 30 DAYS
  • 238 INDEX – SENT/RECEIVED PICTURE MAIL BY CELL PHONE YESTERDAY
  • 217 INDEX – WATCHED STREAMING VIDEO ONLINE IN THE LAST 30 DAYS

THEY ARE MOVIE FANS:

  • 395 INDEX – WATCHED MOVIES/MOVIE CLIPS ONLINE IN THE LAST 30 DAYS
  • 303 INDEX – HEAVY SPENDING ONLINE FOR MOVIE DVDS/TAPES IN THE LAST 6 MONTHS
  • 257 INDEX – PURCHASED MOVIE TICKETS ONLINE IN THE LAST 30 DAYS
  • 225 INDEX – PURCHASED MOVIE DVDS/TAPES ONLINE IN THE LAST 30 DAYS

THEY ARE GAMERS:

  • 590 INDEX – PURCHASED VIDEO GAMES ONLINE IN THE PAST MONTH
  • 583 INDEX – PLAY MULIT-PLAYER SHOOTER GAME GENRES
  • 566 INDEX – PLAY SHOOTER – SCI-FI FIRST PERSON GAME GENRES
  • 526 INDEX – PLAY ACTION / ADVENTURE – HACK ‘N SLASH/RPG GAME GENRES
  • 382 INDEX – PLAY ALTERNATIVE / EXTREME SPORTS GAME GENRES
  • THEY ARE MUSIC ENTHUSIASTS:
  • 962 INDEX – WATCHED LIVE CONCERTS ONLINE IN THE PAST MONTH
  • 459 INDEX – WATCHED MUSIC / MUSIC VIDEOS ONLINE IN THE PAST MONTH
  • 440 INDEX – DOWNLOADED FILE FOR PORTABLE MEDIA (PODCAST) TO COMPUTER YESTERDAY
  • 304 INDEX – HEAVY SPENDING ON MUSIC ONLINE IN THE PAST 6 MONTHS

UGO NETWORK OR UGO GAMES NETWORK, NIELSEN/NETRATINGS @PLAN, WINTER 2006/2007 RELEASE