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The Space Contest. PSC783 Cold War Propaganda and Public Diplomacy, Part II Olga Zatepilina, Syracuse University. Space Contest. Although the United States had the broadest range of space projects, none could match the impact that the Soviet Union’s Sputnik made on the world’s public opinion

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the space contest

The Space Contest

PSC783 Cold War Propaganda and Public Diplomacy, Part II

Olga Zatepilina, Syracuse University

space contest
Space Contest

Although the United States had the broadest range of space projects, none could match the impact that the Soviet Union’s Sputnik made on the world’s public opinion

(Dizard, 2004)

PSC783 Cold War Propaganda

space contest cont d
SpaceContest, cont’d
  • Sputnik’s beeper signals are “endlessly repeated” (Dizard, 2004)by Radio Moscow
  • The Soviets’ 1957 achievement curtails the success of the U.S. Space Exploration Exhibitions initiated in 1956

PSC783 Cold War Propaganda

slide4
The Soviet National Exhibition in New York City

The American National Exhibition in Moscow

PSC783 Cold War Propaganda

people to people
People-to-People
  • “Press coverage of People-to-People consistently described Americans who participated in the program as ‘diplomats’ and ‘ambassadors.’ They were spreading the truth about America, refuting enemy propaganda, and defending the United States against communist lies. They were making personal contributions to the cause of peace. ‘People are the best propaganda,’ proclaimed Current Events, a national student paper” (Osgood, 2006, pp. 239-240)

PSC783 Cold War Propaganda

the murrow years
The Murrow Years
  • “Let’s find out what Ed thinks” (JFK in Dizard, 2004)
  • Recommends a propaganda campaign for peace as a response to the 1961 atmospheric nuclear testing by the Soviets
  • Wants to persuade, not just inform
  • Personally drafts responses to TASS statements

Murrow's swearing in as USIA director

PSC783 Cold War Propaganda

space contest cont d1
Space Contest,cont’d

PSC783 Cold War Propaganda

usia and the cuban missiles crisis
USIA and the Cuban Missiles Crisis
  • Wilson on Ex Com
  • Round-the-clock VOA coverage for Cubans and Soviet-bloc listeners
  • Few short-wave radios in Cuba
  • WH agrees with AT&T to readjust transmitters
  • Footage supplied to hundreds TV stations overseas
  • Telstar for political reasons

PSC783 Cold War Propaganda

contest over world s youth
Contest Over World’s Youth

Initiated by USSR in 1947, World Youth Festivals take place in Vienna (1959) and Helsinki (1962)

Murrow assigns “Youth Officers” to most USIS posts

PSC783 Cold War Propaganda

usia publications
USIA Publications
  • Amerika vs. Soviet Life
  • Topic, English and French, Africa
  • Dialogue, Portuguese and Russian
  • Problems of Communism
  • English Teaching Forum
  • Economic Impact (1973)

PSC783 Cold War Propaganda

usia s biggest asset
USIA’s Biggest Asset
  • 1962 Jackie’s solo visit to Asia in 1962
  • 1963 “Ich bin ein Berliner” http://www.youtube.com/watch?v=ld9A6ZYtI-A
  • 1966 USIA-produced “JFK: Years of Lightning, Day of Drums” commercially distributed in 62 countries

PSC783 Cold War Propaganda