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Social Media Sessions

Social Media Sessions. WELCOME. Social Media Sessions. Overview Jeff Richardson Chief Executive Officer. Overview. WHAT WHY HOW. Social Media Sessions. Social Media Sessions. Social Media in Australia. Social Media Sessions. Relevant Social Media Facts.

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Social Media Sessions

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  1. Social Media Sessions WELCOME

  2. Social Media Sessions Overview Jeff Richardson Chief Executive Officer

  3. Overview WHAT WHY HOW Social Media Sessions

  4. Social Media Sessions

  5. Social Media in Australia Social Media Sessions

  6. Relevant Social Media Facts • 73% of all online content in the world is user generated. • An average user becomes a fan of 2 pages every month. • 45% of search results for the world's top 20 largest brands are now linked to user generated content. • Offline brand experiences are the main online conversation starters Social Media Sessions • (Nielsen Ratings 08/2010).

  7. Why? The ‘Why’ is changing. Stage 1 - Growth of the brand presence • Fans. Subscriptions. Likes. Followers. Stage 2 – Engagement of the audience • Comments. Shares. UGC (esp. unsolicited) Stage 3 – Monetization of your fans. • Sales. Qualified leads. Direct referrals. Social Media Sessions

  8. Social Media Sessions

  9. Social Media is a GOOD NEWS BAD NEWS Story. Social Media Sessions

  10. The Good News: Opportunity Abounds • Worthwhile effort will be rewarded. Social Media Sessions

  11. The Bad News: Extensive competition. You’re competing for their attention. • Boring won’t cut it. Social Media Sessions

  12. What Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”. That’s easy in theory – but what does it mean? Social Media Sessions

  13. What Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”. That’s easy in theory – but what does it mean? • ‘Ordinary’ gives no reason to stay long term. Find an angle / a niche. • Safe or mindless = boring Keep it interesting & relevant. • Don’t stand still Test. Learn. Refine. Social Media Sessions

  14. The morning’s agenda • Research • Strategy • Execution • Morning Tea break • Internal Management • A Client’s perspective • Legal considerations • Risk Management • Panel with Q&As Social Media Sessions

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