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Faculty of Business

Faculty of Business. BBA ( Hons ) (Marketing Management). Marketing Management. Marketing is a challenging and interesting field of study that offers excellent career prospects. A well renowned guru in Management, Peter Drucker once said:

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Faculty of Business

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  1. Faculty of Business BBA (Hons) (Marketing Management)

  2. Marketing Management Marketing is a challenging and interesting field of studythat offers excellent career prospects. A well renowned guru in Management, Peter Drucker once said: "…. the purpose of business is to create customers, ….. Marketing is the distinguishing, unique function of the business……..Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. …..” (Management, Peter Drucker,)

  3. What we promise you At MMU, we aimed to produce valuable thinkers and practicing marketers …... In this programme, candidates are exposed to the fundamentals of business and management, and most importantly marketing via subjects such as Marketing Communication, Retail Marketing, Marketing Management and Business-to-business Marketing. Strategic forward thinking, self-confidence, and various soft skills are inculcated at various levels of candidates’ candidature in this programme. Our graduates in Marketing Management are sought after and have been employed in various positions. These include Product Development Managers, Strategists and Customer Relationship Executives.

  4. Who are the Marketers? Information Seeker Hungry to be the best Thinker Business acumen Love knowledge Love people Self-motivated Love challenges Extrovert Active outdoor person Drive ..more…

  5. Prospects Employed by others Non marketing employee: Anything under the sun that require BBA type qualifications: Administrator Planners Controllers Researchers … And more…… Advertising, Marketing and PR: Advertising account executive & planner Advertising art director & copywriter Market researcher Marketing executive Media buyer & planner Public affairs consultant Public relations account executive & officer Product management executive & manager Brand Management executive & manager Customer relationship /customer service ….and more.. Business owners/ self employed You set what you want to do Mostly “office desk jobs” Some are more towards “office desk jobs” Some are more towards “outdoor, travel, high people interaction jobs”

  6. Course structure

  7. CURRICULUM CONTENT AND STRUCTURE UNIVERSITY SUBJECTS FUNDAMENTAL SUBJECTS Similar to all BBA CORE SUBJECTS Majoring and electives SUBJECTS Unique to MM

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