USI College of Business Faculty Evaluation System

1. USI College of Business Faculty Evaluation System • What should be the criteria (performance dimensions)? How should performance be measured (traits, behaviors, outcomes, etc.)? • Must develop reliable and valid measures (based on job analysis) • Additional issues of frame of reference training, multi-rater agreement • Errors of central tendency, halo • Common dimensions • Course organization and planning • Clarity, communications skills • Teacher-student interaction, rapport • Course difficulty, workload • Grading and examinations • Student self-rated learning • Students may not be qualified to evaluate • The appropriateness of the instructor’s objectives • The relevance of assignments or readings • The degree to which subject matter content was balanced and up-to-date • The degree to which grading standards were unduly lax or severe

2. USI College of Business Faculty Evaluation System • Provision of sample scales useful • E.g., ‘exams accurately assess what students have learned in course’ • E.g., ‘instructor stimulates interest in course’ • To what extent do factors within control of instructor contaminate outcome measures? • E.g., test scores • To what extent do factors outside control of instructor impact dimension? • E.g., CO1: My instructor motivates me to do my best work. • To what extent is motivation of student within control of instructor? • Recall Mngt 305 textbook definition of motivation: “The forces within a person that affect his or her direction, intensity, and persistence of voluntary behavior” • Apply content and process theories of motivation

3. USI College of Business Faculty Evaluation System • Should customers be involved in developing system? Who are the customers? • Limited value of unsubstantiated assertion • Are students customers or products (where hiring Ers are actual end-users/customers)? What are students’ objectives and expectations re: learning (competency development or degree completion)? Analogy to Bob’s Gym? • i.e., one can pay the gym good money, but if one doesn’t put in the time and effort, little will result (other than Bob being able to pay his staff…)