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Building a Successful Internet Department: Strategies from Automotive Industry Experts

Discover essential strategies for creating a successful internet department from industry experts Anthony Bartoli and Richard Lucy. Gain insights on hiring, training, and structuring your team effectively, whether as a one-man operation or a full internet store. Explore key buzzwords like SEO, SEM, and metrics that can drive your auto business forward. Learn to harness vendor relationships, optimize processes, and leverage tools like Google Analytics to enhance response times and customer engagement. Don't miss out on these expert insights to elevate your dealership's online presence!

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Building a Successful Internet Department: Strategies from Automotive Industry Experts

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  1. Fundamentals of Internet Structure How to build a successful Internet department from the ground up

  2. Who are these so-called experts? • Anthony Bartoli • Sales Director, Don Brown Chevrolet • Richard Lucy • eMarketing Director, Tim Dahle Nissan • How did Anthony and Rich meet? • Early Conferences

  3. BuzzwordNoun: an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen. (Merriam-Webster) • “Website” • “Autoresponder” • ”ILM” • ”3rd Party Leads” • ”Flash” • ”Metrics” • ”SEO”/ “SEM”/ “Microsites” • ”Google Analytics” • ”VSEO” • ”Chat” • ”Blog” • ”Mobile” • ”Social” • ”Transparency” • “ZMOT” • “Moneyball” • ?????

  4. Okay, so who’s going to do this stuff?! • Hiring • Training • Expectations

  5. Organization? Please…this is the car biz!Internet Department Structure • One Man Internet Department • Internet Team • Internet Store

  6. We have the tools! We have the talent!Internet Process • Metrics • Response Time • Responses • Phone Calls • Emails

  7. Vendors • Know every vendor • Use Vendors to attack specific issues • Maximize Vendors • What do they offer in addition to what’s obvious? • Build Relationships into Partnerships • Get a report from every vendor and create the same report in your CRM. Do they match?

  8. GM/Dealer PrincipleYour Backup Should Be You • Do you have access to every tool? • Do you have the ability to lock anyone out? • Either you’re in or you’re out. • The cost of waiting.

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