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+. +. The new Apparel Paradigm. Chee Weilong Brandon Huang Huiai Esther Chung Lee Ping Jamie Chua Weiliang Loh Yixian. I. Introduction. Apparel Trend Retailer-Customer Relationship Different Roles Higher Information Accessibility Higher Expectations

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The new Apparel Paradigm


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    1. + + The new Apparel Paradigm Chee Weilong Brandon Huang Huiai Esther Chung Lee Ping Jamie Chua Weiliang Loh Yixian

    2. I. Introduction • Apparel Trend • Retailer-Customer Relationship • Different Roles • Higher Information Accessibility • Higher Expectations • Value,Price,Quality, Selection, Convenience, Service • Current Body Scanning system • Existing Components • [TC]² 3D body scanner • 3-D measurement Software • Customized Garment Design & production systems • Virtual Mirror Software • Enterprise resources planning systems Analysis

    3. IA. Problem Statement • Customers • Body Scanning - Specific retail shop • Limited choice of apparel • Inability to feel material • Location of apparel • Apparel Retailers • Limited shop space • Financial burden • Supply chain management • Apparel E-retailers • Return stock • Inaccurate virtual model • Suppliers • Inventory, replenishment information

    4. IB. Objectives of new system • Customers • 1-stop apparel hub • Immediacy, Accessibility • Apparel Retailers • Build new value-added intermediary • Reduce cost, fragmentation • New Collaborations between small players • Apparel E-retailers • Higher customer satisfaction • Suppliers • Increase accuracy • Reduce costs • Global market • Improve networked global apparel industry

    5. II. New proposed new system + + Body Scanning Database System RFID Portal Terminals

    6. IIA. Additional Components Online Global Database system • The Technology itself • Value Added Aspect • Interface – HTML using JSP • Database program – Oracle, MS SQL • Accessibility from anywhere • Storage of additional information of participating apparel stores • tenant mix, apparel, and layout

    7. IIA. Additional Components RFID tracking sub-system • The Technology itself • Tags • Reader • Software • Value Added Aspect • Easy Locating of Store • Supply Chain Management

    8. Suppliers 7 Universal Backend Database Guess, Levis, Oakley, etc 2.2 User home desktop Store B Generates list from database Store A 3 Database of partipating stores Store C 4 Selected apparel of best fit Collection of item 6 customer 1 Body Scanner 2.1 Portal terminal Shopping centre 5 Generates list from database Selected item shipped

    9. IIB. Working of new system & components 1.1 New “hot spot” locations • Now managed by external provider • Portal terminals, close proximity to retail outlets

    10. IIB. Working of new system & components 1.2 Initial Stage – Body scanning system • Preliminary Scan • Confirmation of Scan

    11. 1 Body Scanner

    12. IIB. Working of new system & components 1.3 Creating Access & Storage Process – Portal Terminals • User ID, password • Storage of Body profile & details

    13. 1 Body Scanner 2.1 Portal terminal

    14. IIB. Working of new system & components 1.4 Interactive Process – Portal Terminals: Online global & body scanning database • Access any portal terminal • User ID & password • Apparel preferences – all participating stores • Trying on virtual image • Home accessibility & online purchase

    15. Universal Backend Database 2.2 User home desktop Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database 1 Body Scanner 2.1 Portal terminal

    16. IIB. Working of new system & components 1.5 Action Stage – RFID sub-system • List of stores with selected apparel • Transmission of data with passive RFID system • Specific location of apparel shown

    17. Universal Backend Database 2.2 User home desktop Store B Generates list from database Store A 3 Database of partipating stores Store C 4 Selected apparel of best fit 1 Body Scanner 2.1 Portal terminal Shopping centre 5 Generates list from database

    18. IIB. Working of new system & components 1.6 Purchasing Stage • Request processed at backend • Inventory updated, item reserved • Choice: personal collection/delivery

    19. Universal Backend Database 2.2 User home desktop Store B Generates list from database Store A 3 Database of partipating stores Store C 4 Selected apparel of best fit Selected item shipped Collection of item 6 customer 1 Body Scanner 2.1 Portal terminal Shopping centre 5 Generates list from database

    20. IIB. Working of new system & components 1.7 Behind the scenes - Database program • Update of measurements

    21. Suppliers 7 Universal Backend Database Guess, Levis, Oakley, etc 2.2 User home desktop Store B Generates list from database Store A 3 Database of partipating stores Store C 4 Selected apparel of best fit Collection of item 6 customer 1 Body Scanner 2.1 Portal terminal Shopping centre 5 Generates list from database Selected item shipped

    22. IIC. Discussion IIC. Discussion Estimated Costs • Body Scanning • Single unit package price - $40000 • Online Global database system • Subscription charges • RFID system • Tags – 5cents – large Qty • System $9m-dependent on distribution network size

    23. IIC. Discussion + Solutions Body Scanning System • Constraint • Installation Size • Customer Acceptance – Privacy • Security, Vandalism • Limitation • Inaccurate results due to movements • Solution- Quality monitors

    24. IIC. Discussion + Solutions IIC. Discussion Conceptual System Implementation • Constraint • Customers: Lack of technical requirements • Retailers: Lack of financial support • RFID: Privacy • Limitation • RFID: Reading Functions

    25. III. Technological Substitutes 1. Conventional fitting rooms 2. Wi-Fi Positioning System

    26. III. Technological Complements & Competitiors • SMS Queue Management System (QMS)/EMARS • To further shorten/eliminate queuing time 2. Integration with other atomized systems i.e. standardized parking payments, shopping kiosks, ATM machine, cinema ticketing • 3.E-retail services with global online database • Value-adds online shopping

    27. IV. Trends & Needs • A. An Overview • Drivers of need • Evolving technology • Interactive model Long term trends A1. Broad Scale A2. Technological • Personalization strategy • Choices • E-retail • Virtual interactivity • Dominant design

    28. IV. Trends & Needs B. Meeting Market Needs Drivers of Diffusion B1. Social B2. Technological . • incremental innovations • foster interoperability, widen fields of application, and improve the system faster than customer requirements demand • Solution - Fusion of complementary technologies • Internet integrated into value chain • RFID – process improvement enabler • Future – Architectural innovation • Retailers from all orientations • Customer awareness, savvy ness • Solution-portal

    29. V. Impact on value chain • Service • Speed search • 1 stop solution • Marketing • Network externalities • Online marketing • Penetration into local/overseas markets • Collaborations – Small & Big shops • Resource Pooling • Outbound Logistics • Dynamic sales-replenishment system • Operations • RFID – portable, easy integration • Edge computing • Inbound Logistics • RFID – stocking, controlling, cost, margin

    30. VI. Summary of other Applications • Apparel Industry • Better Fitted and Customized Clothes • Airline and Automobile Industries • Optimize seat space • Gyms and Health Clubs • Weight management, body sculpting • Entertainment Industry • Develop animations • Medical Industry • Spine analysis, plastic surgery

    31. VII. Business Plan Business Model Subscription & Advertising Technical Staffing Entry Strategies Heavyweight team structure Technology Marketing • 3 functional teams: • (R&D) • Manufacturing • Marketing • Functional manager • Project manager • Sourcing Technology • Patent – Interest of external provider • License – International brands, big companies • Servicing • Market Analysis – shopping districts • Target Group – early adopters • Timeframe - First Mover Advantage

    32. Conclusion Our extended system is a morehuman-centred technology,which serves toaddress the possible concerns of consumers and apparel stores,with the fusion of RFID tracking sub-system and an online global database system. This will give the system avalue added market curvethat will be strongly attached to consumers and could very wellchange the way apparel shoppingis carried out. With the next big wave ofconsumer technologycoming in the form of web services,ournew value innovationis certainly movingin line with global trends, and will be able to capture the mass of apparel customersand expand the market. And, perhaps someday,this new system might justbecome a component of another system.