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Advocacy in the Global Media

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  1. Advocacy in the Global Media FLAVA Conference 2013 Thomas Sones, FLAVA Advocacy Chair

  2. The extra mile is a lonely road.Fortune cookie wisdom

  3. Today we will… • Explore the Advocacy Goals of FLAVA • Explore advantages of using new media for advocating • Explore media resources for advocacy globally, and locally

  4. What is the FLAVA Advocacy Committee? • Advocate- educate, promote, and defend foreign language education nationally, in Virginia, and across the U.S. • Address language learning policy, standards, and programs on all levels

  5. Who does FLAVA Advocacy committee work with? • National • SCOLT/ NECTFL • ACTFL • JNCL-NCLIS • State • FLAVA Member Organizations • VDOE FL Specialist • Local • Supervisor’s Association • Individual Teachers

  6. ACTFL’s Advocacy Page NEW PUBLIC CAMPAIGN NOVEMBER 2013 documentation about academic achievement and cognitive benefits. Discover Language logo, posters, adds, and other materials Ideas for local activities participate in student contests Guidelines for visiting policy makers

  7. JNCL-NCLISwww.languagepolicy.org • Joint National Committee for Languages and the National Council for Languages and International Studies • Works on and lobbies for policy initiatives to promote and support adequate funding for language and international programs

  8. What does FLAVA Advocacy committee do? • Use networking resources to get informed and inform others. • Educate FLAVA members • Policy Issues, Announcements, Resources, Publications • Communicate through Bulletin Reports, Web site, List serve/ Social Media • Represent FLAVA at National and Regional Meetings

  9. What does FLAVA Advocacy committee do? • Speak for FLAVA Members on issues when policy is being formed. • Provide resources, guidance, and support for emerging and struggling programs. • Your membership dues at work

  10. If you think that you are too small to make a difference, try going to sleep with a mosquito in the room.

  11. How can I advocate? • Share! Convince EVERYONE. • Public • Policy Makers • Administrators • Stake holders • Parents • Students • You have to go to your audience.

  12. How can I use media to advocate for my local program? • CLASS PAGE OR GROUP! • Involve all stake holders • Students • Parents • Administration • Community pages or groups. • Share! Share! Share!

  13. Advantages of new medias • Reach the masses, youth • Gather and share specific information that interest you • Spread the word faster, further, specifically to non-choir members • Make personal comments about news • Instant, easy, fast-paced

  14. Which of the following do you use for professional use? FACEBOOK TWITTER TUMBLR BLOGS LISTSERVES WEBSITES NEWSLETTERS PINTEREST OTHER

  15. Facebook • connect with students, parents, community beyond the classroom • Single most commonly used social media • Control of privacy • Connect to hundreds of educational, professional, and media organizations • Share what you feel important with everyone- family, friends (non-choir preaching) • Recommend/ Share: Very useful for reposting news stories and editorials form magazines, newspapers, or other web pages.

  16. Twitter • Professional use (not personal) • share small posts, links, photos. • Follow interesting people or organizations • Re-post what you find important

  17. Tumblr, Instagram, Flickr • Micro-blog for photos/media, works like twitter • Ease of uploading and sharing over other blogs • Tag with topics for searches

  18. Pinterest • pin-board-style photo-sharing website • users create and manage theme-based image collections such as events, interests, and hobbies. • Users browse other pin-boards for images, "re-pin" images to their own pin-boards, or "like" photos.

  19. Blogs • Online journal • Add links, photo’s • Collect viewer’s comments • Take polls, use other applications

  20. Websites • Flteach- web.cortland.edu/flteach/ • Fairfax Flags • AATG Advocacy Kit • Japan Foundation Advocacy page and kit

  21. Newsletters and Journals • ACTFL’s Language Educator’s Digest • ACTFL’s Smart Brief • FLAVA’s Bulletin

  22. Remember: You must advocate before you find yourself needing to.advocacy@flavaweb.org