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Communications Skills

In today's interconnected world, the communication capabilities of college graduates are under scrutiny. Despite advancements in technology, surveys reveal that employers find the greatest deficiency in new hires lies within their communication skills. Writing, oral communication, and reading comprehension are deemed essential by 90% of employers. This discrepancy highlights the need for enhanced communication training in educational environments. Effective business communication requires clarity, conciseness, and persuasiveness, emphasizing the vital role these skills play in a graduate's success in the workforce.

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Communications Skills

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  1. Communications Skills What Employers Want Prepared by Mr. Dana Kelly Owner, True Visionary Marketing

  2. It’s a Contradiction • Interconnectivity is at an all time high • But employers say college graduates’ greatest deficiency is communication

  3. 2006 HR Survey “Are They Really Ready To Work?”

  4. 2006 HR Survey • “Very important” knowledge skills • Writing (90%) • Language (88%) • Reading Comprehension (87%)

  5. 2006 HR Survey • “Very important” applied skills • Written Communication (93%) • Oral Communication (95%)

  6. 2003 NACE Survey #1 job candidate quality? Communications skills

  7. 2002 Silicon Valley Study • Primary areas of dissatisfaction with new hire college graduates • Writing and proofreading • Poor vocabulary • Use of slang

  8. Workplace Changes • 1950 — manufacturing jobs were 33.1% of total • 2003 — only 10.7%

  9. Communications Skills • In Demand • Under Scrutiny • Need Improvement

  10. Students have PhDs in… • TV • Video games • Facebook • Text messaging

  11. Second Language • HAGD • IDK • BRB • …and 1,700 more

  12. Doing the Semester Math • 1 college course in business communications — 100 hours? vs. • TV watching — 504 hours • Online — 109 hours • Text Messaging — who knows?

  13. Business Skill Set • Résumés, cover & follow up letters • Instructions, training, specifications • Memos, reports, correspondence • Reviews, recommendations, plans • Presentations, meetings

  14. Business Communications • Clear • Concise • Accurate • Persuasive

  15. 4 Ps of Good Writing • Preparation: research, organization • Proper grammar • Polish & personality • Proofreading & double-checking

  16. Opinions, Ideas • How to engage students while teaching reading, writing & speaking? • Internalize subject matter • Comprehensive approach

  17. Innovative & Creative • Class Journals • Current Events Memo • Activity Reports

  18. Thank You TAFN

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