Television as culture/as communication/as inquiry COMN 3316 Lecture 1, Sept 9, 2011
COMN 3316 Agenda Opening Activities Mini Lecture: Intro to Television Studies Review of Syllabus Discuss: tutorials (TSF)
COMN 3316 Opening Activities: What is the biggest television “event” of this (2011) summer/fall….
COMN 3316 1 possibility Lloyd Robertson sign off? Its coverage by CBC?
COMN 3316 2nd possibility: Switch from analogue to digital in Canada?
COMN 3316 3rd possibility: CTV two? What is CTVtwo?
COMN 3316 4th possibility: 10th Anniversary of 911? Terror as spectacle AD 1 AD 2
COMN 3316 5th possibility: AMC comes to an end Clip 1 Clip 2 Clip 3
Mini-Lecture: Intro to Television Studies Our course is a mix of several disciplinary strands Disciplines have to achieve “legitimacy” in universities Television studies was not considered legitimate area to study until recently. Why?
Mini-Lecture: Intro to Television Studies Our course is a mix of several disciplinary strands Disciplines have to achieve “legitimacy” in universities Television studies was not considered legitimate area to study until recently. Why? Popular culture was not considered an area of study Pieces of technology where not studied for their cultural influence by any one except archeologists: Separation between disciplines, meant that anthropology was ascendant in this area they studied “OLD stuff” television was NEW!
Mini-Lecture: Intro to Television Studies How did this change? Following WWII: Impetus to improve the world, lead to the rise of need to study current cultures, not ancient ones: this l led to the use of archeological/anthropological lenses to study current culture: Critical theory movement: Adorno: Frankfurt School Rise of Sociology: Study of Technology: Ellul Rise of Marketing/Statistic Analysis: Neilsen Polls Rise of Technology Studies (Philosophical) Heidegger Rise of Advertising Industry alongside Psychology Rise of Interdisciplinary work in this area
Mini-Lecture: Intro to Television Studies Pioneers in television studies Study of the Image: Goethe, Benjamin, Rise of Art History Study of sound: Walter J. Ong: Adorno Study of Culture: Stuart Hall, et all Study of the relationship of these to culture: Marshall McLuhan, Raymond Williams Study of Film: Bergman: Filmmaker – Film study intertwine Situating an area of study in a culture that was infected with two ideas: One: the separation of disciplines Two: the importance of text and numerical analysis for legitmating university study – must be translated into “high culture”.
Mini-Lecture: Intro to Television Studies High Culture not popular culture Study of the Film: Estoteric study –highly textual to justify itself Usually located in literature department: By default: Television Studies rose as a field in many literature departments: very textually oriented, using textual analysis It took a long time for the study of the image and of the technology to infiltrate this fortress, and for those doing this initial work to find their resources in other disciplinary areas especially that related to image This was in part due to technology: accessing archives of image – and presenting these – very difficult in televised/cinematic form; impossible in paper form Digital changes this: but not as fast as one would think
Mini-Lecture: Intro to Television Studies • Digital technology enables the archiving and reproduction of • Images • Sound • Video • Which is now transforming the field of television studies from its formal roots. • The filed however trying to justify itself in the university environs so it is still very textual • Very dependent on its roots in literary studies and textualized versions of cultural/film/communication studies.
Mini-Lecture: Intro to Television Studies Our focus: Will be multidisciplinary: drawing on fields of anthropology, sociology, political science, film studies, visual culture, image studies, audience studies, material culture in addition to emphasizing Critical technology studies/Communication studies/Media Studies: What is critical technology studies? Syllabus