6 ways to improve your mobile app conversion rate - Google Docs

1. 6 ways to improve your mobile app conversion rate So you came up with a great idea for a digital product, spent long months designing and developing your innovative solution, and even tested it with real users. It seems like nothing could go wrong, right? But after you release your software, expecting it to be a huge hit, nothing happens. There is no buzz about their product, conversions are way below expectations, and worse, hardly anyone installs it. How could this happen? You must remember that today's mobile market is full of revolutionary and innovative solutions. You're not the only one competing for users' attention, which makes it hard to stand out from the crowd. What is the conversion rate of the mobile app? First, let's clarify some definitions. In the mobile realm, the term "mobile app conversion rate" might refer to two entirely distinct things. It can be calculated as: Mobile app conversion rate is one of the key metrics that determine which user acquisition channel works most effectively, providing an overview of how end users are engaging with it. Mobile app development companies in Kuwait So if you are wondering how your app performs in the app stores, then what you need to know is the mobile app conversion rate. How to Calculate Mobile App Conversion Rate Calculating your mobile app conversion rate is pretty simple. It can be measured in one of two ways, depending on which of the two definitions you use: 1. App Store Conversion Rate Here, you take the total number of users who downloaded your app from app stores (such as Google Play or the iOS Play Store) and divide it by the total number of exposures, i.e. impressions of your product page or listing. app. 2. In-app conversion rate The conversion rate in the app is calculated in a similar way. However, here you need to determine the most desired action that you want users to take in your mobile app. If you're running an eCommerce application, you probably need to calculate the amount of purchases. For a travel app, you have to consider reservations; for a fintech app, the number of transactions would be a safe bet. Get More App Installs With These 6 Strategies! Now that you know what mobile app conversion rate is and how to calculate it correctly, I'm going to introduce you to the best strategies to improve this powerful metric.

2. 1. Optimize for app store searches First of all, if you want to increase your conversion rate and get more app downloads in a short time, you should start by optimizing your product page on app stores (ASO). Why is this strategy so crucial? For a simple reason: the app store is the first place where users look for mobile applications and finally install them. In fact, 47% of iOS users and 53% of Android users discover new apps by browsing the app stores. It leads to a conclusion: if your product is not visible there, you lose the opportunity to get more downloads. In turn, your competitors gain new customers just because your product is properly displayed and easy to find in the app stores. ASO is a great way to increase organic app downloads, reduce acquisition costs, and easily reach highly relevant global users. So if you notice an alarmingly low app store conversion rate, start by optimizing your app page and you'll see the difference in no time. Read More: How much does it cost to develop an app like Facebook Messenger 2. Localization support Localization allows you to better tailor your app to users from different countries, living in different cultures, and speaking different languages. Just think about it: even if you develop your app in English (which seems like an obvious choice, since the language is spoken by more than a billion people around the world), you still can't reach all of your potential users. What if someone doesn't speak English or prefers to use digital solutions in their native language? That's where localization comes into play.

3. And no, you don't have to locate all the items at once. Instead, you can start by translating the most important elements of your app page, like the app description, keywords, or screenshots. This approach is called Minimum Viable Localization (MVL) and it works well for those about to enter non-English speaking foreign markets. 3. Take advantage of acculturation Want to take your app localization to the next level? Incorporate some cultural elements into your messages and adapt them to different regions. best mobile app companies in oman After all, users in certain countries may interact differently with your digital solution and have completely different expectations. Look at the Spotify example. To bring a cultural element to each audience, they use a simple trick: in their app screenshots, they feature the most popular artists from each country. That's why the Polish audience will watch Sanah, and the Italians will be sure to find the latest BLANCO songs. 4. Use several techniques for iOS and Android Want to reach iOS or Android users? That's perfect! In this way, you increase your chances of getting more downloads. However, keep in mind that different app stores require completely different strategies. If your app performs well on Google Play, it doesn't necessarily mean that it will make it to the top of the iOS app store. Do you want to know which operating system to choose for your next project? Read our comparison of iOS and Android and make the right decision! Also Read: Cost to Develop an App like Duolingo

4. 5. Get more ratings and user reviews Have you ever heard of social proof? This psychological and social phenomenon shows that insecure people are more likely to copy and follow others to make the right decision. You probably check reviews when looking for a hotel in Greece or when ordering sushi, for example. The same is true of app reviews and ratings. A lot of positive feedback on app stores is a form of social proof that will encourage new users to download your app. Without a doubt, app reviews are one of the most powerful marketing tools you have in the app stores. However, many app owners tend to ignore them: Currently, 44% of apps on Google Play and 57% on the iOS App Store have no ratings. Be one of the 56% of apps on Google Play that care enough to get user feedback. In this way, you will easily gain a competitive advantage. 6. Use captivating images You shouldn't judge a book by its cover, as the proverb advises. But like it or not, users tend to judge apps based on their design and visual presentation in app stores. top 10 mobile application development companies in Dubai With that in mind, you need to not only provide a lovely app design, but also add two additional layers to your product page: Videos Videos in app stores provide a perfect opportunity to showcase your product and provide a sneak peek of what your app has to offer. It's important to note that in the iOS App Store, videos are automatically displayed once users land on the product page, which grabs their attention right away. He probably doesn't need to convince you how strongly this impacts his decision process. screenshots

5. Screenshots of your app are one of the most impactful elements on a product page, greatly influencing the decision-making process. Select only the best screenshots that eloquently convey your distinct value proposition. You have two primary screenshot techniques here: Whichever screenshot layout strategy you choose, give it a try. Try out different sets of screenshots and decide which one contributes to your app's conversion rate. Improve your conversion rate to reach new heights! Only by continuously optimizing your product on the app stores can you achieve your desired long-term goals. Hyena Information Technologies So whenever you notice a worrying drop in your app store conversion rate, do some research to find the elements that need to be optimized. Since app performance can always be improved, there's no reason not to! Read More: Cost to Develop an App like Manufacturing 360